20 Amazon Analytics Tools to Use [Free & Paid]

To boost your sales and stay ahead on Amazon, it’s important to understand what is already working, identify areas for improvement, and learn from successful competitors. 

The data needed to do these is more than most businesses can effectively manage, so they use Amazon analytics tools. In this guide, we’ll explore 20 Amazon analytics tools and their features so you can save time, uncover more valuable insights, and make profitable decisions.

Jump to a tool:

1. Smartview

2. Helium10

3. Profitero

4. Intentwise

5. JungleScout

6. Profit Dashboard

7. DataHawk

8. MerchantSpring

9. Stackline

10. MyRealProfit

11. CashCowPro 

12. ManageByStats

13. Quantify Ninja

14. HelloProfit

15. CommerceIQ

17. SellerLegend

16. Shopkeeper

18. Sellerise

19. Nozzle

20. Sellerboard

20 Best Amazon Analytics Tools

This section contains everything you need to know about each Amazon seller analytics software.

You’ll see their features, pricing, and what each one is best known for so you can simplify your decision-making process and get the best value for your money.

1. Smartview by AiHello

Smartview uses real-time data and advanced AI to provide Amazon sellers with data-driven insights for growing their business.

Besides providing accurate data, Smartview also lets you track advertising, business reports, and keyword ranking data on the same page instead of opening multiple tabs on Seller Central and downloading .csv files.

Features

Unified Data Tracking: See all the essential metrics in one place.

Growth Insights: Analyze your sales, ACoS, and ad spend data and get actionable insights for increasing revenue with one click.

Product Overview: Order your catalog by ad spend, sales, and ACoS so you can see your top-performing products and focus more on them.

Campaign Analysis: See your most important and worst-performing campaigns and analyze how they’re trending in terms of spend, sales, and ACoS.

Progression Tracking: See a summary of your business performance every week/month without downloading multiple spreadsheets.

Pricing:
Free

2. Helium10

Helium10 helps Amazon sellers track keywords, sales, and profits, and analyze market trends to stay ahead of competitors.

Features:

• Profits Dashboard:
  Track net profit, inventory, and sales for individual products to see overall business performance, growth opportunities, and where to invest ad dollars.

• Keyword Tracker:
  Monitor your product rankings and get keyword suggestions.

• Market Tracker 360:
  Gain insights needed to boost your market share and enhance product performance by analyzing market trends and competitors.

Pricing (Billed annually):

• Diamond Plan: $229/mo 
• Platinum Plan: $79/mo 
• Starter Plan:    $29/mo

3. Profitero

Profitero provides Amazon sellers with real-time sales and market share data to measure their performance against competitors and identify growth opportunities in the global market.

Features 

• Category Growth Tracking:
  Monitor category growth rates to identify expansion opportunities.
• Priority Product Identification:
  See which products drive the best results for your business.
• Investment Impact Analysis:
  Evaluate the effectiveness of your sales, marketing, and supply chain investments.
• Amazon and Brick-and-Mortar Comparison:
  Compare Amazon sales with your physical stores to gain comprehensive insights into overall business performance.
• 1P vs. 3P Sales Breakdown:
  Identify the market share of 1st-party and 3rd-party sellers and what you need to level up.
• Strategic Recommendations:
  Receive tailored, ASIN-level recommendations to improve your Amazon sales.
  
  Pricing:
• Available upon request

4. Intentwise

Intentwise offers advertising and analytics services to Amazon and Walmart sellers. They help sellers understand their customers and optimize their advertising campaigns.

Features 

• Intentwise Explore:
  Schedule and customize queries, and visualize the results without SQL.
• Analytics Cloud:
  Integrate Vendor Central and Seller Central for a real-time view of your Amazon performance, including advertising and retail data. 
• Custom Dashboards:
  Create customized reports and dashboards tailored to your needs and preferences.

Pricing:
Available upon request

5. JungleScout

Jungle Scout’s Amazon sales analytics feature lets you view profits, monitor fees, and assess your business’s financial well-being in real-time.

Features 

• Profit Overview:
  Gain insights into your sales performance over time, allowing you to track growth, identify trends, and understand the impact of promotions and refunds on your bottom line.
• Multi-Product Dashboard:
  Get a comprehensive view of your sales and profits, including units sold, net margin, ROI, and revenue. Compare data over custom date ranges for a holistic understanding of your business performance.
• AI Assist:
  Leverage AI to analyze your financial data, providing CFO-level insights and actionable tips. This is based on a detailed analysis of revenue, cost of goods sold, and other fees.
• Amazon Product Analytics:
  Explore sales and revenue details, PPC campaign effectiveness, and supplier and shipping costs for specific products. 
• Financial Picture:
  Create professional profit and loss statements to assess your company’s financial health. View critical metrics such as revenue, hidden fees, costs of goods sold, and operating expenses over select periods. 
• Expense Customization:
  Document and categorize various expenses, including advertising, shipping, and inventory costs. 
• PPC Campaign Evaluation:
  Measure the effectiveness of your PPC campaigns by comparing PPC sales with organic sales and analyzing PPC costs at the product level. 

Pricing (Billed Annually):

• Basic Plan: $29/mo 
• Suite Plan: $49/mo
• Professional Plan: $84/mo
• Enterprise Solution: Custom pricing

6. Sellerapp Profit Dashboard

SellerApp’s profit dashboard streamlines Amazon business management by automating tasks, providing insightful data visualizations, and helping sellers identify profitable products.

Features

• Summary Cards:
  Quick comparison and overview of the performance of all your Amazon products.
• Top Products:
  See your top-performing products in the order of net revenue.
• Inventory Summary:
  Track the number of products in stock, inventory cost, and total retail revenue.
• PPC Analyzer:
  See important metrics such as ad spend, ACoS, CPC, and impressions.

Pricing (Billed Annually):
Available upon request

7. DataHawk

With its AI-powered platform, Data Hawk promises to save you an average of 25 hours per month by automating data management and analytics across multiple channels.

Features: 

• Comprehensive Marketplace Data:
  Gain access to historical data specific to your products from multiple platforms, so you can track trends and capitalize on opportunities.
• Control Over Operational Data:
  DataHawk gives you complete control over your operational data so you can access and export your data whenever and wherever you need.
• AI-Powered:
  DataHawk’s AI delves into extensive eCommerce data, identifying anomalies and opportunities on your behalf. 

Pricing 
Available upon request

8. MerchantSpring

MerchantSpring offers a comprehensive suite of solutions designed to streamline brand management for e-commerce businesses.

They cover 120 e-commerce marketplaces and advertising channels, providing accurate insights that drive sales and profits upwards.

Features 

• Traffic & Conversion:
  Analyze customer actions on specific sales channels and individual products, gauge the impact of listing content, and track trends daily.
• Amazon Sales Analytics:
  Review sales at different levels—brand, category, or individual product.
• Accounting:
  Access profit and loss statements, identify unprofitable products, and understand why you’re losing money.
• Operations:
  Monitor your seller account health and avoid going out of stock.
• Advertising:
  Monitor your buy box win rate, see performance against competitors, and resolve listing quality concerns and suppressions.

Pricing:
Available upon request

9. Stackline

Stackline assists major brands in monitoring their business performance across various platforms by offering a consolidated view of their entire e-commerce operations, along with actionable insights to fuel growth.

Features 

• Atlas:
  Access sales data, market share insights, and consumer behavior analytics.
• Discover:
  Analyze sales and market share trends across different brands and categories.
• Trends:
  Get a complete view of category, brand, and product search trends.
• Shopper Analytics: 
  Track customer insights across various retailers, channels, and platforms.

Pricing:
Available upon request

10. MyRealProfit

MyRealProfit is a user-friendly tool that offers Amazon analytics for sellers so they can track sales, profits, and advertising costs in real-time. 

With these detailed insights, sellers can pinpoint areas for improvement and make informed financial decisions.

Features 

• Traffic Analytics:
  Track organic and PPC performance to see shifts in traffic and conversion rates.
• Profit Calculator:
  Break down costs per unit, adjust prices, and track marketing expenses to see the impact on profits and break-even levels.
• Inventory analytics:
  Real-time data on FBA inventory that lets you see sellable, reserved, and inbound stock so you can predict out-of-stock dates.
• Advertising Analytics:
  Analyze the impact of PPC campaigns on organic sales, pinpoint campaign issues with advanced search term analysis, and track keyword performance hourly.

Pricing:

• Core: $47/mo 
• Advanced: $247/mo 
• Enterprise/Agency: $500/mo 

11. CashCowPro

CashCowPro offers a user-friendly dashboard that provides real-time Amazon sales analytics, profit data, inventory monitoring, and a unique AB Split Testing Tool for optimizing listings. 

Features 

• Sales Data and Profit Analysis:
  Get real-time insights into sales, profits, promotions, and refunds. 
• Keyword Tracking and Performance:
  Track up to 100 keywords per product, monitor rankings, discover new keywords, assess competitiveness, and optimize listings.
• Inventory Monitoring:
  Ensure seamless sales tracking, prevent stockouts, and predict when you might run low. 
• Page views and conversion
  Get quick insights into your pricing versus top competitors, track conversion rate trends and page views, and monitor review changes.

Pricing:

• $49.97 /mo with a 10-day free trial
• $497 per year (equivalent to $41.42 /mo) with a 10-day free trial

12. ManageByStats

ManageByStats offers a quick and comprehensive view of essential metrics such as sales, profits, CVR, and daily traffic.

Features:

• Custom Dashboards:
  Tailor dashboards for individual products, brands, or your entire account effortlessly.
• Sales Dashlets: 
  Gain insights at a glance with metrics like gross sales, profits, ROI, orders, promotions, and refunds.
• KPI & Profits Dashboard:
  Track sessions, conversions, profit, and reviews to understand your product’s performance and take strategic actions.
• Trend Analysis:
  Visualize trends with 22 customizable graphs for sales and marketing metrics, allowing you to plan marketing efforts effectively.

Pricing:

• MBS Pro Plan: $59.97/mo for up to 8 sellers’ accounts.
• Enterprise/Agency Plan: Custom pricing

13. QuantifyNinja

Quantify Ninja transforms complex data into visually appealing and easy-to-understand reports. It focuses on simplicity and efficiency, providing the data, tools, and insights necessary to build successful e-commerce businesses.

Features 

• Profit Dashboard:
  Visualize sales, profit, and customer returns through pie charts.
• Orders Dashboard:
  Easily compare product performance with intuitive charts.
• Hijacked Listing Viewer:
  Track unauthorized sellers and counterfeit versions of your product.

Pricing:

• Monthly Plan: $39/mo
• Annual Plan: $55/mo

14. HelloProfit

HelloProfit offers a user-friendly interface that provides a clear view of sales, profits, and critical data.

Features 

• Merchant Dashboard:
  View sales and profit data from different merchant accounts on one comprehensive dashboard.
• Product Dashboard:
  Measure individual product growth by customizing groups and aggregating statistics.
• Payout Reporting:
  Gain insights into the finances of your Amazon business with clear and organized reports.
• Instant Notifications:
  Receive instant notifications about critical changes to your Amazon account, such as sales velocity fluctuations or lost Buy Box status.
• Customers & Orders:
  Leverage customer order information to grow your business by easily searching orders with flexible queries.

Pricing:
Available upon request

15. CommerceIQ

CommerceIQ is a software platform that helps e-commerce sellers win on major online retail channels. 

They use machine learning and automation to give brands a unified view of their sales, marketing, and supply chain, so they can profitably grow their market share.

Features 

• Performance Overview:
  View your overall business performance at a glance.
• Share of Voice:
  Track your total market share by integrating advertising data across multiple platforms.
• Sales Forecast:
  Predict your revenue across various channels by tracking sales patterns and omnichannel visibility.
• Prevent Stockouts: 
  Track data across your supply chain to make sure you always have enough inventory on hand.

Pricing:
Available upon request

16. Shopkeeper

Shopkeeper is a user-friendly dashboard providing a clear, one-glance overview of essential metrics like sales, profit, and inventory.

Features 

• Profit Tracking:
  Calculates profit margins and expenses like PPC costs, storage fees, and sales tax.
• Inventory Forecast:
  Assists in deciding when and how many units to reorder, considering seasonality.
• Business Dashboard:
  See crucial metrics such as best sellers, growth, and profit margins.

Pricing:

• Starter: $20/mo for 1 to 250 orders.
• Intermediate: $45 /mo for 250 to 1,000 orders.
• Master: $90 /mo for 1,000 to 5,000 orders.
• Superseller: $250 /mo for 5,001 to 10,000 orders.

17. SellerLegend

SellerLegend offers a customizable dashboard for quick insights and actions, pulling accurate, up-to-the-minute information directly from Seller Central. It is 100% ToS compliant, ensuring secure access to Amazon seller account data through the Amazon-approved MWS API.

Features 

• Unified View: 
  Get an integrated view of your Amazon Seller Account, Marketplace, Products, and Customers.
• Customizable Dashboards:
  Populate dashboards with personalized widgets for tracking business KPIs.
• Automated Reporting:
  Automate reporting to save time on repetitive tasks and focus on business growth.
• Inventory Management:
  Precise FBA or FBM inventory management and accurate tracking.
• PPC Performance Visibility:
  Get feedback on how your campaigns are doing.

Pricing:

• Starter: $49.99/mo for up to 2,500 orders/mo and 1-year order history.
• Advanced: $59.99/mo for up to 5,000 orders/mo and 1.5 years of order history.
• Professional: $69.99/mo for up to 15,000 orders/mo and 1.5 years of order history.
• Enterprise: $99.99/mo for up to 50,000 orders/mo 
• Orders over 50,000/mo and 1.5 years of order history are charged at $0.002/order.

18. Sellerise

Sellerise displays your Amazon data on an easy-to-use interface, allowing you to make quick decisions and outpace the competition.

Features 

• Sales and Profit:
  Get detailed insights into orders, sales, and promotions to track profitability.
• Smart Alerts:
  Track your listing 24/7 and receive instant notifications about any changes.
• PPC Dashboard:
  Track your ACoS, CTR, and impressions with a user-friendly dashboard.
• Review Dashboard:
  Analyze your customer reviews, and ratings, and see how they influence sales.

Pricing:

• Starter: $19.99/mo
• Growing: $39.99/mo
• Advanced: $99.99/mo
• Pro-Seller: $299.99/mo
• Top-Seller: $599.99/mo

19. Nozzle

Nozzle.ai is another well-known e-commerce platform that provides Amazon analytics for sellers. It offers in-depth market and customer analytics to help sellers grow their profits.

Features 

• Purchase Analysis:
  Get real-time insights into customer buying patterns to devise better strategies. 
• Purchase Intervals:
  Track when customers purchase your products so you can daypart effectively.
• Customer Acquisition Analysis:
  Get the relevant data needed to evaluate ad spend efficiency.

Pricing:

• $200/mo: Total annual sales under $1 million.
• $350/mo: Total annual sales between $1 million and $3 million.
• $600/mo: Total annual sales between $3 million and $5 million.
• $750/mo: Total annual sales between $5 million and $10 million.
• $1000/mo: Total annual sales over $10 million.

20. Sellerboard

Sellerboard helps sellers manage their business effectively by offering insights into profits, losses, customer behavior, and sales trends.

Features

• Profit Dashboard:
  View your sales, orders, refunds, advertising costs, estimated payout, and net profit at a glance.
• Trends:
  View trends by KPI and product, discover threats and opportunities early and immediately act upon them.
• Return Cost Analysis:
  Understand refund costs and reasons behind returns and take action based on detailed insights.

Pricing

• Standard: $15/mo
• Professional: $23/mo
• Business: $31/mo
• Enterprise: $63/mo

Product Comparison

Summary

Choosing the right Amazon analytics tool largely depends on your business needs. 

Smartview offers free services for sellers at all experience levels, while MerchantSpring offers advanced features at a fee. 

Ultimately, you want to choose a tool that is easy to use, offers the features you need and is cost-effective.