AutoPilot v3 is finally out!
We are excited to introduce AutoPilot v3, a substantial update to the AutoPilot algorithm. This latest version shifts the focus from target Advertising Cost of Sales (ACoS) days to a new metric: X clicks.
Understanding X Clicks
X clicks represent the number of clicks needed to generate a reasonable amount of sales for your products. This metric is calculated both for individual products and clusters of semantically related keywords. Here’s how it works:
- Semantic Clustering of Keywords: Keywords that are very similar in meaning are grouped together into clusters.
- Aggregation of Data: Within each cluster, data on costs, sales, and clicks are aggregated.
- Calculation of X Clicks: The X clicks value is determined for each cluster. If a cluster has enough clicks to generate meaningful sales, this cluster-specific X clicks value is used. Otherwise, the product-level X clicks value is applied.
You can find the specific X clicks value for each cluster and product in the AutoPilot log.
Bid Calculation and Optimization
AutoPilot v3 utilizes the X clicks metric to calculate the ideal bid for each cluster and product. The algorithm optimizes each keyword based on its cluster’s X clicks value, considering the current ACoS and its deviation from the target ACoS.
- Insufficient Clicks: If a keyword lacks sufficient clicks, the algorithm falls back to using target ACoS days for bid optimization.
- Sufficient Clicks: For keywords with clicks exceeding the X clicks threshold, AutoPilot prioritizes the last X clicks over the last target ACoS days.
This approach ensures that short-term fluctuations in spend or sales (such as a bad week) do not disproportionately impact keyword performance.
Platform-Wide Upgrade
All AutoPilots on our platform have been upgraded to this new version, ensuring that every user benefits from the enhanced optimization capabilities of AutoPilot v3.
