When it comes to increasing sales on Amazon, selecting the right Amazon PPC strategy is a game-changer.
Whether you’re a seasoned Amazon seller or just starting, this step-by-step guide will walk you through the exact tactics and tools our best sellers have used to optimize their PPC campaigns for maximum profits.
Amazon PPC Audit
To get the best out of the Amazon PPC tips and tricks in this guide, you must first identify what parts of your Amazon PPC strategy are currently working and what needs improvement.
You’ll get these insights by regularly conducting an audit of your advertising account. This can be done manually or using automation tools.
Manual Amazon PPC Audit
To audit your Amazon PPC account, you can manually download and analyze various reports available in Amazon Seller Central.
Here’s how to use each report:
1. Search Term Report
The search term report is critical for identifying search terms that generate sales and the ones that are wasting your money.
To download your search term report, go to Amazon Seller Central.
Navigate to Advertising > Campaign Manager.
Select Measurements & Reporting from the sidebar.
Choose Sponsored ads reports.
Create a search term report for the last 30 days.
When you see search terms that brought in significant sales at a low ACoS, you should increase their bids if you’re already targeting them.
If you’re not yet targeting these high-performance search terms, add them to your campaigns.
Additionally, you can find search terms with high spending but no sales in your search term report. Add these as negative keywords to avoid wasted spend.
2. Campaign Performance Report
The campaign performance report provides a comprehensive overview of your campaigns, including impressions, clicks, spend, sales, and ACoS.
You can get your campaign performance report in the Sponsored ads reports tab inside seller central.
Advertising > Campaign Manager > Measurement & Reporting.
When auditing your campaigns, review the impressions and clicks to ensure your ads are getting sufficient visibility and engagement.
If impressions are low, consider increasing your bids and adding more relevant keywords.
You can also check the return on your advertising spend and analyze which campaigns are profitable and which ones need adjustments.
For example, if you notice a campaign with high spend and low sales, it might indicate poor targeting.
Additionally, you can compare ACoS across campaigns and adjust bids or targeting accordingly.
3. Keyword Performance Report
The keyword performance report helps you analyze the performance of individual keywords.
This report is available under Measurement & Reporting > Sponsored ads reports.
Here, you’ll find top-performing keywords with high sales and low ACoS. Use them to create exact-match campaigns with high bids to increase sales and organic rank on these keywords.
Conversely, identify low-performing keywords with high spending but low sales and lower bids on these keywords or negate them.
You can also assess the performance of different match types (broad, phrase, exact) and adjust bids based on their performance.
4. Placement Report
The placement report provides insights into your ads’ performance across top of search, product pages, and rest of search placements.
You can find this report under Measurement & Reporting > Sponsored ads reports.
On the one hand, you can identify top-performing placements and increase placement boosts for them.
On the other hand, you should reduce bids for placements that are not performing well.
In summary, you want to allocate more budget to placements with high conversion rates and low ACoS.
5. Advertised Product Report
The advertised product report provides performance metrics for each product you’re running sponsored ads for, helping you ensure a product’s ad spend is proportional to its performance.
You can view this report under Measurement & Reporting > Sponsored ads reports.
Use your advertised product report to identify ASINs that generate a lot of sales and have a low ACoS. Allocate more budget to these high-performing products.
Conversely, find products with high spend but low sales and consider reducing bids or pausing ads for these products.
Automated Amazon PPC Audit
To streamline the audit process and save time, you can use Amazon analytics tools like SmartView.
Smartview helps you track advertising, business reports, and keyword ranking data on the same page so you don’t have to open multiple tabs on Seller Central or download numerous .csv files.
Use it to analyze your sales, ACoS, and ad spend data and get actionable insights for increasing revenue with one click.
You can also order your catalog by ad spend, sales, and ACoS to identify your top-performing products and prioritize them.
Additionally, you can see your most important and worst-performing campaigns and analyze their trends in terms of spend, sales, and ACoS.
You can also get a summary of your business performance every week/month so you never forget to audit your PPC account.
18 Tactics to Increase Amazon Sales
While there’s no one best Amazon PPC strategy, we’ll show you our tested tactics for boosting sales on Amazon and how to use them to grow your sales.
1. Dayparting
Dayparting lets you adjust bids during specific periods to boost sales and lower your advertising costs.
This is especially useful for products in categories that do better at certain periods of the day or week.
For example, if your product’s sales decrease and advertising costs go up on weekends, you can automatically reduce bids during the weekends with dayparting.
In the screenshot below, you can see the ACoS (green line) going up on the weekend and sales (orange line) going down. This is an example of when you’d daypart.
We used this Amazon PPC strategy to decrease a client’s ACoS from 30% to 22.66% in 4 months.
To get started, you need to know when you make the most sales.
Check business reports to see what hours of the day you sell the most and aggregate 5-20 days’ worth of data to make your result as accurate as possible.
Once you know your peak and non-peak hours, head over to the campaign manager and select the campaign you’d like to set up dayparting for.
Next, select “budget rules” and add a schedule-based budget rule that maximizes your spending during the high-performance hours you’ve identified.
You can also manually pause/unpause your campaigns during peak/non-peak hours.
The major limitation here is that it’s possible that some of your products sell best at midnight on weekends while some sell better at 5 am on Mondays, but the data provided by Amazon is account-level, so you can’t track your products’ buying times individually.
The only way to figure this out is to go through the sales history of all your products and analyze the sales trend.
But even if you find the sales trend, it’s still a pain to set up rule-based automation for your entire catalog. It might work when you have one or two products, but as you grow in size, it’s impossible to daypart properly.
This is why automating dayparting has become an option with several AI tools, including our own.
The AI reads hourly data on a product level from Amazon Marketing Stream and uses that to identify trends in ACoS, Spend, Sales, CPC, and CVR and changes your bids intra-day to get you the best performance automatically.
This means you don’t have to spend hours trying to figure out what time each product performs best or worry about how to set up schedule-based rules for each ASIN.
2. Adjust Campaigns Based On Seasonality
Some products sell better during specific seasons, so adjusting your Amazon PPC campaigns to align with seasonal trends can improve your sales and ad performance.
For example, during winter, demand for our sunglasses fell significantly, so sales dropped 50% and ACoS went up by 21%.
To account for this, we paused our least profitable campaigns, lowered our bids by 25%, and decreased our sales targets.
Seasonality affects most products, but the trick is to lower your bids when demand is low, and save your inventory for the days when demand is set to rise.
3. Search Term Analysis
If you’ve been running PPC campaigns for a while, your ads likely appear for search terms you’re not bidding on, and unprofitable ones that you need to negate.
Search term analysis is how to discover these two types of search terms.
We grew a client’s sales from $10k/mo to almost $40k/mo by adding 100+ new keywords to their account using this Amazon PPC strategy.
To do the same, download your search term report for the last 30 days, and add it to a Google sheet.
Next, segment by:
The targeting types – AUTO, keyword, and ASIN.
- Branded and unbranded search terms.
- Search terms that have made at least one sale but haven’t been added as keywords.
- Search terms that have spent the equivalent of the product average order value but have not sold anything.
You should also use the filters for targeting types as well as branded and unbranded terms to analyze performance.
For example, with targeting types segmented, you can see how you perform on each type of targeting and allocate spend based on that.
With branded and unbranded, you can see how many new-to-brand customers you’re getting and how you’re performing on branded and generic search terms.
You should harvest good search terms that have not been added as keywords, then copy them into other manual campaigns and target them directly in all match types.
For search terms that have spent product AOV but are yet to generate any sales, you should negate them to save ad spend.
Instead of spending hours doing this manually, you can set up both keyword harvesting and negation automatically across thousands of campaigns with AiHello.
To set up harvesting with AiHello, simply select the campaign you want to harvest from and link it to the manual campaign you want the keyword to be added to from the autopilot settings.
AiHello’s negation feature automatically prevents your ads from showing up for search terms that have spent more than your product’s AOV but have not generated any sales.
For example, if you select 1.5 as your benchmark and your cost per customer acquisition is $8, AiHello will automatically negate any keyword that spends $12 ($8 x 1.5) without making at least one sale.
4. Increase Your ACoS Target
While trying to keep your ACoS as low as possible sounds like a good idea, it often leads to lower sales because your competitors easily outbid you.
In the screenshots below, you can see how sales took off once the seller adopted a higher ACoS target.
To implement this strategy, analyze your current ACoS to see its impact on your sales, gradually increase your ACoS target, track your ad performance and sales, and tweak your ACoS target to balance maximizing sales and profits.
5. Adjust Your Bids
Another way to increase your Amazon PPC sales is by improving your bids, but many sellers are too busy to make regular bid changes or choose a good Amazon PPC bidding strategy.
This allows poor-performing keywords to continue spending a lot of money and leaves many good keywords with much lower bids than they need.
Here’s an example from one of the 5000 accounts we’ve worked with:
In August of 2022, they had very little sales because of poorly set up PPC campaigns.
Just one year after we set up a regular bidding system, they were doing over $53,000/mo in sales.
To achieve similar results, you can set up a manual or automatic bidding system.
Manual Bidding
As the name suggests, manual bidding involves manually increasing or decreasing your bids on the ad console or bulk sheets.
There are multiple ways of doing this, but the most common strategies are RPC (revenue per click) and rule-based bidding.
To do either effectively, you need to have an ACoS target in mind. We usually suggest either using your current ACoS as your target if you’re trying to grow sales, or targeting 5% under what you’re currently getting if you’re trying to decrease ad costs.
Once you have an ACoS target in mind, you can implement one of these two strategies:
RPC Bidding: Multiply your ACoS target with your RPC to find out what your ideal CPC would be.
For example, let’s say your ACoS target is 30% and you earn $5/click on a keyword, you should be getting a $1.5 CPC to hit your target (0.3 * 5.0).
Rule-Based Bidding: Here you set certain rules for your bids. For example, if ACoS is above X amount, decrease bids by Y amount, and so on.
This is more difficult to master, especially for beginner sellers, but it can be worth it if RPC bidding doesn’t work for you.
Automated Bidding
With automated bidding, you’re still adjusting bids to hit a predetermined ACoS target but it doesn’t involve you making changes or coming up with your own bidding rules.
Instead, you input your ACoS target, and the algorithm adjusts your bids daily to achieve that target.
Behind the scenes, the AI develops its own set of rules for each account based on historical data. This makes it more accurate than RPC bidding and more straightforward than rule-based bidding.
The bid changes above were for a poor-performing keyword and you can see the logic the AiHello software used to make these changes at the bottom.
6. Ad Spend Segmentation
Many Amazon sellers don’t know where their money is going, so they can’t accurately track their ROI.
Ad spend segmentation helps you see your losing and winning campaigns so you can take action to improve them.
Here’s how to use this Amazon PPC strategy:
Open two tabs on the campaign manager and add a filter for each one.
Filter 1: ACoS equals or is greater than the account average
Filter 2: ACoS equals or is lower than the account average.
Group 1 = every campaign that’s raising your ACoS
Group 2 = every campaign that’s lowering your ACoS
The first thing you want to do with this data is figure out how much of your spending and sales come from each group. Each group will generally be around 40-60% of sales but usually, the high ACoS group will spend more.
Next, try to find commonalities between the high ACoS campaigns. Are they all the same ad type? Targeting type? Match type? Are they all autos?
Or maybe they’re all for the same ASIN? Or do they all use very broad keywords? And so on.
Here’s a real-life example:
No filter:
Campaigns under 35% ACoS:
Campaigns above 35% ACoS:
The beauty of this Amazon PPC strategy is that you can see what the problem is and fix it instantly.
7. Get More Reviews
Positive reviews can improve your CVR, leading to more sales and lower TACoS by increasing trust and helping shoppers make quicker purchasing decisions.
For example, one of our newly launched products went from $0 to $12k in sales at a 26% ACoS thanks to reviews.
We enrolled it in the Amazon Vine program immediately after launching and didn’t run a single advertising campaign until we had over 20 reviews.
This strategy increased our conversion rate and helped us avoid the high ACoS typically seen with new product ads.
To get similar results, sign up for the Amazon Vine program and ensure you offer high-quality products and excellent customer service to garner as many positive reviews as possible.
8. Match Type Analysis
When you break down performance by match type, you can understand your numbers better and allocate ad spend to get the highest revenue possible.
To use this Amazon PPC strategy, go to your targeting tab in the campaign manager and filter targets by broad, phrase, and exact match.
Next, compare ACoS, CPC, and CVR to identify differences you can leverage for effective adjustments.
For example, if CVR is higher for certain match types, allocate more budget to those targets to increase sales and lower ACoS.
Also, check the number of targets in each match type. If one match type has more targets, consider duplicating its keywords across other match types to increase reach.
9. Fix Campaign Structure
A poor campaign structure can drain your budget quickly with minimal returns on Amazon PPC.
By fixing a client’s campaign structure, we boosted their sales by 27% in 12 days while keeping ACoS at 22%.
Before: 12th January – 23rd January
After: 24th January – 4th February
When we started working with this account, only 3 campaigns were active, and each one contained over 30 keywords.
As a result, they underspent on keywords that drove the most sales and spent a lot on poor-performing ASINs and broad keywords.
So, we cut back on spend for the poor-performing keywords and ASINs, put the broad keywords in an ad group with a fixed budget, and negated search terms that have spent the product’s AOV without a conversion.
Then, we assigned each campaign 1 ASIN, 1 ad group, 1 match type, and 5-10 keywords, so we had more control over the distribution of ad spend.
The top-performing search terms were also put in single-keyword campaigns to get the most out of them.
10. ASIN Prioritization
Many sellers spend the bulk of their budget on products that are going nowhere and spend less on ASINs with great potential.
For example, one of our clients was doing $60k/mo at a 45% ACoS.
Last year, they hit $250k/mo at a 20% ACoS.
Before AiHello, the brand was spending $25k per month on ads for various products. Some did well and others didn’t.
After they met us, they increased their spending to almost $50k a month but $46k of that went to a single ASIN.
This was because the product had the best reviews, the highest CVR, and a much higher search volume than many other ASINs combined.
It also spent 20% to 30% of the budget and generated 80% of total sales.
After our adjustments, the ASIN now does multiple 7 figures in ad sales and organic sales. That’s a lot more than what the total account used to do.
To use this Amazon PPC campaign strategy, start by sorting your ASINs in business reports based on sales volume and identifying the top products that collectively generate 80% of your revenue.
Next, go to “products” in your campaign manager to identify ASINs where total sales contribution is higher than spend contribution.
Then use Helium10 to get a rough estimate of how much the top 5 competitors for those products sell. This will show you whether or not these ASINs have the potential to grow.
When you find a high-performance ASIN, where competitors are selling 2-5 times more than you are, invest more in that product.
11. Waterfall Campaigns
Waterfall campaigns are an easy-to-set-up and low-maintenance way to add low ACoS sales to your account. They’re especially useful if you have a large catalog and can sometimes add up to 7 figures of revenue per year.
We used this strategy to generate an extra $247k at a 13% ACoS.
The best part is that even though we made our client an extra six figures, it was on auto-pilot.
All you have to do is set up an auto campaign with one ad group for each SKU you have. Divide these auto campaigns by product similarity instead of having all of your SKUs in one campaign.
Next, assign 10-25 cent bids to each target while using down-only bidding with minimal or zero placement boosts.
Once you set this up, each ad group will start getting a small number of clicks. Say 4-20 each.
And when you multiply those clicks across the number of ad groups you have, you’ll realize that you’re generating a lot of traffic.
12. Bid on Almost-Ranked Keywords
When you bid on keywords that you have the potential to rank organically for, your ad spend generates both ad sales and organic sales.
There are two ways to go about this:
Strategy 1: Search Query Performance Report
It’s easy to rank organically on keywords where you have a higher conversion rate than your competitors.
To find these keywords, use your SQPR. It will show you the share of clicks and the share of sales on your search terms.
If your share of sales is higher than your share of clicks, you have an above-average CVR and are likely to rank for that keyword.
Strategy 2: Medium-rank Keywords from Helium10
It’s easier to go from rank 10 to rank 5 than it is to go from rank 40 to rank 5. That’s why we always focus on medium-rank keywords first.
To find medium-rank keywords for an ASIN, put it in Cerebro and filter for keywords where you rank min 10 and max 30. Exclude keywords with a search volume below 100 and those with your brand name.
Now that you have your ‘almost-ranked’ keywords from SQPR and H10, place each one in its own SP keyword exact-match campaign, add a high Top of Search boost, and set high bids to maximize visibility.
After that, you can create more campaigns in other match types and use SBV with high bids to rank faster.
Then create a spreadsheet with all the keywords and update it with new rank, spending, and sales data every 10 days.
If you’re unable to launch rank campaigns for all the keywords because of your budget, remove any super high-volume, high-competition keywords from the list and try to focus on only the keywords with a massive CVR advantage or an organic rank that’s above 20.
13. Net Profit Per Session Model
The more sessions you drive, the lower your net profit per session will be, especially for mature products. To increase profits, focus your investment on ASINs that generate the highest net profit per session.
For example, if you currently have 2000 sessions on an ASIN and you spend $2000 to get another 4000 sessions, your cost/session on those additional 4000 would be $ 0.5.
If you convert 10% of those 4000 sessions, you’ll sell 400 units. And if your 400 units have a combined gross profit of $4000 and you spent $2000 on ads for them then your net profit ends up as $2000.
Now, if you keep spending more to increase your sessions, one of two things will happen:
1. You’ll exhaust your high-converting audiences and move into audiences with a lower unit session percentage.
2. Your cost per session will go up.
This is what this would look like:
You spend $2000 to go from 7000 sessions to 11000. Those additional 4000 sessions convert at 7%. You sell 280 units with a gross profit of $2800, after ads you net $800.
So, if you’re looking to add some extra dollars to your ad budget, don’t just put it in an ASIN that is performing well.
Instead, calculate your net profit for your best ASINs and invest in the one with the highest potential.
Here’s how to calculate your net profit per session:
Net profit per session = Gross profit per session – Cost per session
Gross profit per session = Revenue per session – Selling costs – Landed cost
Cost per session = Ad spend/sessions
Revenue per session = Total revenue/Total sessions
14. Ad Type Analysis
This strategy allows you to find high-performing keywords you’re using in only SP or SB campaigns and duplicate them to make more sales.
First, check all the targets in each ad type. To do this, go to the campaigns tab and filter your campaigns by ad type. Then export the list of campaigns under each ad type.
Next, go to the targeting tab and filter by campaign. Put the campaign names for each ad type in to see their targets.
Once you export all the targets for each one, you can compare them in Excel and add all the high-performing keywords missing for each ad type.
To consider a keyword as high-performing, it should have 3 or more sales at an average or below-average ACoS.
These are good examples:
15. Budget Optimization
This Amazon PPC optimization strategy ensures that high-performing campaigns don’t go out of budget, potentially increasing sales by 5-7 figures at the same ACoS.
Here’s how to use it:
Go into the budgets tab.
Filter campaigns by ACoS (less than the account average) to see if you have low ACoS campaigns that are running out of budget.
If you do, increase their budget by at least 50%. This can be done as a bulk action in 2 clicks.
Also, filter by sales to see if your top-selling campaigns are running out of budget.
If they are, adjust their budgets too.
16. Gold Panning Campaigns
A gold panning campaign is an ad strategy where you put a large number of loosely relevant keywords in a broad match sponsored product campaign and keep them all at very low bids.
We used this strategy to make $35,000 in sales at a 14% ACoS.
What you’re doing is casting a wide net so even if some search terms aren’t relevant, you’ll show up for enough good ones to make sales. Plus, the sales will usually happen at a very low ACoS.
17. Optimize Your Listing
An optimized listing increases your CVR and ultimately leads to a lower TACoS.
For example, one of our businesses had only done $5k in sales when they joined AiHello.
After analyzing their account, we saw opportunities for improving their conversion rate so we started working on their listing content, SEO, and PPC.
On the listing side, we inserted high-volume keywords in the product title, uploaded more attractive images and A+ content, optimized the bullet points, and added misspells and low-volume keywords as backend search terms.
The result? 4X their revenue in 2 months.
After (Month 1 – January 2024):
After (Month 2 – February 2024):
Here are some key things you must do to optimize your product listing:
- Add 1 – 3 relevant keywords and important details to your product title.
Here’s a good example:
- Use attractive images to showcase your product and persuade people to buy it.
Here are some good examples:
- Use benefit-oriented bullet points to convince shoppers to buy.
Here is a good example:
- Use clear images and compelling text in your A+ content, and keep it on brand.
Here’s a good example:
18. Brand Defense Campaigns
According to Amazon, up to 30% of customers searching for a specific brand end up buying from a competitor.
Even if someone makes it to your product detail page, they might be swayed by a competing sponsored product ad at the bottom of your listing.
In short, everyone is out to get your customers, so it’s important to run brand defense ads.
Keyword Brand Defense Ads
Keyword brand defense involves targeting your brand name to prevent competitors from showing up for it.
When it’s done well, pretty much all of the top spots are secured by the brand itself.
Here’s a good example:
Here’s an example of it not being done well.
ASIN Brand Defense Ads
ASIN brand defense is simply setting up sponsored product ASIN targeting campaigns using your ASINs as targets.
This is another example of the same brand doing a good job at it:
And this is an example of a brand doing a bad job at it. None of the ASINs shown are sold by the brand itself.
Running brand defense ads can increase your sales without significant costs. They often have lower CPC and higher conversion rates, making them a cost-effective strategy.
Amazon PPC Launch Strategy
If you’re new to advertising on Amazon, here’s our three-step Amazon campaign launch strategy to ensure you get started on the right foot.
Step 1: Keyword Research
Keywords are phrases you bid on so that your listing shows up when shoppers search for your product.
Here are three ways to find the right keywords:
- Think like a shopper: Imagine you’re looking for a product like yours. What words or phrases would you use to search for it? Make a list of these keywords.
Also, check the suggestions that come up as you start typing in the search bar.
- Use Amazon’s Suggestions: When creating your ad campaign, Amazon suggests keywords that you can bid on. And just like using the search bar, not all the suggested keywords will be relevant to the product you are advertising so you should review the suggestions first.
For example, if you are creating a PPC campaign for a “Hug in a jar” candle, “thank you candle” is not a keyword you should bid on.
- Keyword Harvesting: This involves collecting relevant and profitable search terms from previous campaigns. Of all the three methods, keyword mining is the most recommended because the keywords have been tested in other campaigns.
Here’s how keyword harvesting works:
As your auto campaigns run, Amazon collects data on how your keywords perform, including clicks, impressions, and conversions.
After your campaign has run for a while, you can review your search terms report to identify which keywords drive the most clicks and conversions.
Next, pick out all the terms that have converted at least once.
This method will produce better results than the other two, but it is time-consuming, especially when you have a large catalog.
This is why experts recommend trustworthy AI automation tools like AiHello.
With AiHello, you can automatically extract new keywords from your auto campaigns and insert them directly into manual campaigns without going through the stress of looking through search term reports.
You only need to connect your auto campaigns to the relevant exact, broad, phrase, and ASIN targeting campaigns and decide how many conversions you need on a search term before it’s transferred by the system.
Once you set it up, AIHello will add dozens, or hundreds of new keywords automatically to your manual campaigns each month.
Step 2: Start With Sponsored Products
Sponsored products promote individual ASINs and are shown on Amazon’s search and product pages. When shoppers click on them, they’re taken to your product’s detail page.
Like the example above, you can target the keyword “running shoes for men” or a specific ASIN to have your product displayed.
Your listing can also be displayed as an alternative to your competitor’s products. This is best for targeting customers on similar listings with lower ratings and higher prices.
The reason we advise new sellers to start with SP ads is that it has the highest ROI and is more scalable compared to other ad types.
It also provides new sellers the lowest barrier to entry because it does not require sellers to be brand registered.
Step 3: Bid On Keywords
Bids are the price you’re willing to pay for each click your ads get. When it comes to bidding effectively, you have two main options:
Manual Bidding
With this type of bidding, you decide how much you’re willing to pay for each keyword.
There are two common ways to do this: RPC (revenue per click) and rule-based bidding.
Regardless of the strategy you choose, you’ll need to have a target ACoS (Advertising Cost of Sales) in mind for manual bidding to work.
We usually suggest using your current ACoS as your target if you’re trying to grow sales, and if you’re trying to decrease ad costs, we suggest targeting 5% less than your current ACoS.
Automatic Bidding
With automatic bidding, you’re also trying to hit a certain ACoS target.
The major difference is that rather than making changes or coming up with bidding rules yourself, you simply input your target ACoS and the algorithm does all the hard work for you – adjusting your bids daily to achieve the target ACoS.
AI is more accurate than RPC bidding and more straightforward than rule-based bidding because it develops rules that are fit for each account based on its historical data.
This type of bidding is the easiest option for those new to advertising because it requires little to no supervision and ensures that your ads show up for the right keywords at the right time.
Summary
You now have the secrets to crafting a winning Amazon PPC strategy. By implementing these tactics, you’ll be well on your way to achieving explosive sales growth.
So put this knowledge into action, refine your campaigns, and watch your Amazon business flourish.
