Ad Badger, the company behind the famous PPC Den Podcast, has its own PPC tool and managed service offerings for Amazon sellers. They’re also well known for their excellent customer support, qualified account managers, and in-depth learning resources.
Ad Badger, like any other software, also has its downsides. These include a lack of dayparting abilities, weak campaign creation tools, and comparatively worse bidding algorithms.
Worry not though, because we compiled a list of 12 other software that do a better job than Ad Badger at managing your PPC. We cover features, benefits, and pricing for each tool so you have all the information you need to make a good decision.
1. AiHello
We’re starting off the list with AiHello, a powerful software solution that automates your Amazon ads. AiHello comes with a fully automated campaign creator, a keyword management system, and a top-tier bidding algorithm. They also assign an Amazon expert to help you out with your strategy and implementation.
Features
Complete Campaign Creator
AiHello’s automated campaign creator is a powerful tool that launches multiple campaigns in one go without you having to do the setup or keyword research. All that’s needed from your end is the ASINs you want to advertise, your daily budget, and the campaigns you want to set up. AiHello takes over from there and starts launching new campaigns in bulk which grow your traffic and sales exponentially over time.
Real AI Bid Automation
Although plenty of PPC software companies claim to use AI for bid adjustment, AiHello is one of the few that actually follow through on this claim. AiHello also lets you track your bids through ‘autopilot logs’ and learn the reason why each bid was adjusted.
Customizable Day Parting
This feature determines your best and worst performing hours and days so it can adjust your spending accordingly and reduce your ACoS.
Keyword Management
AiHello’s keyword management system lets you increase your spending on relevant, high-volume keywords and cut back on underperforming ones by automatically adding your converting search terms as keywords in your manual campaigns, adding new high-performing keywords found by the AI, and adding negatives to your campaign.
Dedicated Account Manager
Your subscription comes with your own PPC expert who’s available 24/7 via email and up to 8 hours a month on Zoom to help you out with anything that’s related to the tool, Amazon, or PPC strategy.
Pricing
AiHello has a tier-based pricing system that is based on your monthly ad spend.
Here are the tiers:
Pro: $175/month for up to $5k monthly ad spend.
Hybrid: $1200/month for full account management and up to $10k monthly ad spend.
Agency: $1000/month for up to 10 accounts and unlimited ad spend.
Enterprise: Custom pricing for $200k+ monthly ad spend.
2. Teikametrics
Teikametrics is a software vendor and managed service provider that was founded in 2015. Since then, they’ve been offering PPC assistance for Amazon and Walmart sellers through their unique tools and services. They have become quite popular for their AI-based bidding algorithms, market intelligence tools, and the other features they offer.
Features
Simplified Campaign Creator – Teikametrics launches new campaigns by gathering keywords from the search term reports of your current campaigns, which is useful but can’t really compete with tools able to find keywords on their own.
Automated Harvesting and Negation – This feature automates keyword harvesting from auto to manual campaigns and negates wasteful search terms to increase the accuracy of your targeting.
Automated ACoS Targets and Campaign Budgets – An automated algorithm changes your ACoS targets as well as your campaign budgets for you to help take the guesswork out of setting up your account.
Day Parting – Using this feature, you can focus your spending during high CVR periods to lower your ad spend and ACoS.
Smart Bidding – With Teikametrics, your bids are optimized based on more than just ACoS. They also take into account factors like seasonality, inventory levels, and product price so you can get the best results possible.
Pricing
$199/month for up to $5k monthly ad spend.
$499/month for up to $10k monthly ad spend.
$499/month + 3% of ad spend for $10k+ monthly ad spend.
3. BidX
BidX, a popular tool among European businesses, is the next Ad Badger alternative on the list. They offer a user-friendly tool with customizable rule based automation and a simplified campaign creator that saves you a lot of time. You can also get extra PPC assistance through the managed service plans that they offer.
Features
Keyword Suggestions – BidX imports keyword suggestions from Amazon onto the platform so that sellers can use them in both their old and new campaigns.
Multi-Campaign Creator – BidX’s campaign creator is a more user-friendly version of what Amazon offers and allows you to create more than one campaign at a time. Its only downside is that it requires you to find keywords manually, which can take a lot of time.
Customizable Dashboard – This feature is one of our favorites from BidX, because it lets you customize the metrics you want to see and how you want to see them (charts, graphs, etc.), making it easy to analyze your account.
Harvesting and Negation – This feature helps you improve your targeting by letting you set up rules that negate irrelevant search terms and harvest valuable ones from your auto campaigns.
Rule-Based Automation – You can automate a lot of PPC tasks and get better control over your account using personalized ‘if X then Y’ rules. These rules can save you a lot of time in the long run but the setup process is long and it can take you a lot of time and effort to find the combination of rules that work for you.
Ready to skyrocket your sales?
AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.
Pricing
Self-Service Platform – $495/month + % of ad spend.
Managed Platform – $1,995/month + % of ad spend.
Managed Service – $4,995/month + % of ad spend.
4. Perpetua
Perpetua is a popular PPC platform that recently merged with Sellics to offer advertising services for Amazon, Walmart, Instacart, and Target sellers.
Features
Fixed Campaign Creator – Perpetua doesn’t automate your current campaigns, it actually stops them entirely, then uses the keywords they contain to create their own new campaigns.
Completely Hands-Off – Perpetua’s platform is completely hands-off, which can be both a good and a bad thing, depending on who you ask. Using a hands-off tool saves you a lot of time, but also gives you way less control over your account because the software has very little room for customization.
Organic Tracking – You can pay an extra $50 per month and track the organic rank of your products on your 25 most important search terms.
Video and Image Builder– For another extra fee, you can also unlock a feature that makes custom videos and graphics for your SB and SD campaigns. This feature is entirely unique to Perpetua which makes it a great choice for sellers who utilize all 3 ad types.
Pricing
Perpetua’s pricing depends on the amount of ad spend they manage for you. If your spend is low, you’ll only be charged flat monthly payments, and once it becomes higher, you’ll pay a commission on your ad spend as well.
$695/month until $10k in ad spend
$695/month + a percentage of spend until $500k in ad spend.
Custom pricing for ad spends over $500k.
5. Quartile
Quartile is a full-funnel PPC software that automates Amazon, Google, Facebook, and Walmart ads. It’s a great Ad Badger alternative, especially for businesses that run ads on several platforms.
Features
AI and Rule Based Bidding – Quartile lets you automate your PPC using both AI and custom rules. This gives you the benefit of having fast, efficient automation without having to sacrifice full control over your ads.
Semi-managed Service – When you sign up, you’re assigned an account manager who will onboard you and help you set everything up. You can also reach them on the phone or by email for any questions about the software or your performance.
Full Funnel Advertising – You can benefit from Quartile’s full-funnel advertising by automating both your Google and Facebook ads to drive more traffic and sales to your listings.
Automatic Campaign Creation – Quartile creates auto campaigns for your ASINs then uses their search terms to automatically create single-keyword campaigns for you. This can help you expand your reach, but it can also leave you with a huge number of campaigns if you’re not careful.
Goal-Related Settings – Quartile’s pre-made goal-related settings like ‘product launch’ or ‘conservative’ can help you hit your targets easily even if you’re not too tech-savvy or familiar with the platform.
Pricing
Quartile works exclusively on long-term contracts that can span up to a few years. Their prices start at $895/month and can reach $10k/month depending on your ad spend, making them one of the most pricey Ad Badger alternatives.
6. Skai
Skai is a PPC software that automates your Amazon ads and the ads of 80+ other platforms like Snapchat and Apple. They’re typically popular among large enterprises, but medium-sized businesses have also been using them as an alternative to Ad Badger.
Features
Good for Enterprise Brands – Skai can be a great option if you spend millions of dollars per year and have ads on multiple platforms. They’re known for being very capable of managing this level of complexity using their platform and customer success teams.
Rule-Based Automation – Skai only offers rule-based automation, which gives you a higher level of control over your account but can take a long time to set up and learn.
Good For Experimentation – You can set up mini experiments to test out your strategies and identify the best ones to put your spend behind.
Full Funnel Advertising – One of the biggest benefits you get with Skai is its connections to 80+ advertising platforms, which you can use to expand your reach beyond Amazon and Walmart ads.
Pricing
$90k/year for up to $4m in ad spend
$220k/year for up to $10m in ad spend$400k/year for up to $20m in ad spend
$600k/year for up to $35m in ad spend
7. Intentwise
Intentwise is a PPC software company that provides advanced automation and analytics tools for medium-sized sellers on Amazon, Walmart, and Instacart.
Features
Competitor Insights – This feature helps you understand your performance and how it compares to your competitors so you can set attainable targets for your business.
Recommendations Engine – Intentwise’s automated recommendations tell you when to transfer keywords between campaigns or negate irrelevant search terms to enhance your advertising.
Strong Rules and Strong Algorithms – Both the customizable rules and hands-off automation are pretty strong with Intenwise, which isn’t the case with other platforms.
Performance Analysis – Intentwise gives you performance insights to help you understand the reasons behind every change that happens in your account.
Pricing
Intentwise’s pricing isn’t publicly available but we know that it starts from $500/month and has several tiers.
8. Adtomic
Adtomic is a basic PPC tool offered by the popular Amazon software company, Helium10. Its a budget-friendly option that comes with basic automation and a user-friendly interface, making it a solid alternative to Ad Badger for sellers who don’t need all the bells and whistles.
Features
Objective-based Settings – Adtomic offers three standard settings that help you optimize your campaigns toward certain end goals: Launch, Liquidate, and Grow.
Rudimentary bid adjustments – Although they aren’t very advanced, Adtomic’s bid adjustments can still save you the time and effort of manually making changes every day.
Harvesting and Negation – Adtomic also has the same search term harvesting and negation features that come with the other software tools.
Benefit From The Helium10 Ecosystem – Although it’s not everyone’s go-to PPC tool, Adtomic users still benefit from being part of the Helium10 ecosystem. This allows them to use other tools like Cerebro and Black Box on the same platform and run their business more efficiently.
Ready to skyrocket your sales?
AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.
Pricing
$199/month + 2% of Ad Spend > $10k
$399/month + 2% of Ad Spend > $20k
9. M19
M19 is a French PPC company that helps sellers with their bids and with creating campaigns they call ‘strategies’. The tools they offer are easy to use and come with lots of useful features, making it a strong alternative to Ad Badger.
Features
Target research tools – M19’s on-platform research tools help you uncover new keywords and product targets. The way this works is the software uses a seed keyword or ASIN to generate similar keywords that you can include in your campaign.
Organic Ranking Tools – M19 gives you the tools you need to track your organic rank and adjust your bids accordingly. Whenever your product starts to rank for certain keywords, M19 changes your bids and TOS boost so that your PPC doesn’t cannibalize your organic sales.
Simplified Campaign Creator – One of the drawbacks of M19 is that it doesn’t automate your current campaigns, but it does launch new campaigns using its own structures that they call ‘strategies’, similar to what Perpetua does.
Hourly Day Parting – You can monitor your advertising performance on an hourly basis and use these insights to adjust your bids and budgets accordingly.
Automated AI Bidding – M19’s AI-based bid adjustment is completely automated and requires almost 0 setup time and no rules.
Pricing
$400/month + 3% of ad spend for up to 4 users.
10. Sellerapp
Sellerapp, an Indian software vendor, offers Amazon sellers a ‘multi-tool’ like Helium10. This multi-tool includes a PPC software that’s more advanced than Adtomic but cheaper than Ad Badger.
Features
Customizable Rules – You can set your own ‘if X then Y’ rules and choose the time interval they’re executed at (hourly, daily, weekly, etc.).
Goal-based Settings – They use the exact same goal-based settings as Adtomic (Launch, Liquidate and Grow) to help you optimize your campaigns and reach your targets.
Day Parting – This feature automatically changes your bids based on your peak and off-peak times so you can get the maximum out of your ad spend.
Bulk Actions – The bulk actions tool lets you make edits in hundreds of campaigns at once.
Pricing
$39/month for up to 20 products
$79/month for up to 50 products
11. Pacvue
Pacvue is a PPC tool that merged recently with Helium10 and is popular for using rule-based automation to optimize sellers’ ads across 90+ marketplaces worldwide.
Features
High Level Analytics – Pacvue’s high-level analytics give you valuable insights into your performance, including market share, share of voice, and share of shelf across various marketplaces. You can use this to get a clear understanding of your business.
Rule-Based and Algorithmic Automation – With Pacvue, you have the option of using both their well-known rule-based automation and their new algorithmic automation. Having this optionality is nice but it’s worth mentioning that the algorithmic automation is still in its early days.
More Than Just PPC – Pacvue’s recent updates give you more tools to let you manage coupons, promotions, product page SEO and ads on one platform.
Automated Suggestions – This feature provides you with automated suggestions that help you make your ad spend more efficient, like increasing your spend on a certain ad type, redistributing your spend, or making other changes to win the Buy Box more often.
Pricing
Pacvue’s pricing isn’t available on its website, but it’s known to be based on ad spend with the lowest tier being priced at $500/month and the highest charging 3% of your total ad spend.
12. Sellozo
Last but not least is Sellozo, the last Ad Badger alternative on the list. Sellozo offers better campaign creation, better customer support, and more control over ads compared to lots of other PPC tools.
Features
Repricer – With the repricer, your product’s price is automatically adjusted to increase your sales, improve overall performance, and increase your likelihood of winning the Buy Box.
Campaign Studio – The campaign studio lets you map out your strategy on a whiteboard so you can get a visual understanding of how all of your ads work together and figure out how to optimize them.
Expert Help – You can pay an extra fee to get personalized advice from PPC experts approved by Sellozo.
In addition to these features, Sellozo also has all the common features that you’d find in a PPC tool, such as day parting, automated bidding, negation + harvesting, and bulk changes.
Pricing
Sellozo’s pricing is based on the number of SKUs you have. Here’s how the categories are divided:
$149/month 0-10 SKUs
$299/month 11-1000 SKUs
$399/month 1001+ skus
Conclusion
With all of these PPC tool options in the market, it’s definitely hard, if not impossible, to pick the right one for your business. That’s why we decided to lay out all the information you need to make your decision in one place.
And of course, if you’d like to learn more about our own tool, AiHello, you’re always welcome to book a call with one of our PPC experts here.
