Adtomic is the PPC software made by one of our favorite Amazon software companies, Helium10. Adtomic is a simple, easy-to-use software that helps you automate the basics and streamline your PPC.
Like any other software, however, Adtomic has its downsides. Like the fact that it’s missing many features that its more advanced competitors have, or that its bidding algorithms aren’t that advanced, or even that the level of support you get isn’t the same as with other software like Quartile.
Fortunately, though, you have plenty of other options to pick from, and we’ll cover the 12 best ones in this list.
1. AiHello
Our first pick on the list of alternatives to Adtomic is AiHello. AiHello is an advanced AI-based automation software for Amazon sellers. They’re best known for their highly efficient bidding algorithm, their complete campaign creation tools, and the free account managers they provide.
Features
End-to-End Campaign Creator
One of AiHello’s most powerful features is an automated campaign creator that launches several campaigns in one go without you having to do any setup or search for keywords. All you provide is the ASINs, budget, and campaigns you want to be launched, and AiHello does everything else. Using this campaign creation tool, you can increase your traffic and sales exponentially over time.
Real AI Bid Automation
AiHello is one of the few PPC softwares that actually use real AI for changing your bids. The software even lets you track your bids through ‘autopilot logs’ and learn the reasons behind your bid adjustments.
Customizable Day Parting
As you can see in the image above, this feature maps out your peak and off-peak times and lets you adjust your bids accordingly to lower your ACoS.
Keyword Targeting Management
AiHello’s keyword management system lets you boost your spending on relevant, high-revenue keywords and cut down on money-wasting ones. It does that by automatically identifying potential keywords from auto campaigns, adding new high-performing keywords into your existing campaigns, taking bad ones out, and adding keyword negations as well.
Dedicated Account Manager
When you subscribe to AiHello, you get your very own PPC expert that you can email anytime and get on Zoom calls with for up to 8 hours a month to get help with your ads and strategy.
Pricing
AiHello has a tier-based pricing plan that is based on the amount of ad spend you have. Here’s how it works:
Pro: $175/month for up to $5k monthly ad spend.
Hybrid: $1200/month for full account management and up to $10k monthly ad spend.
Agency: $1000/month for up to 10 accounts and unlimited ad spend.
Enterprise: Custom pricing for $200k+ monthly ad spend.
2. Teikametrics
Teikametrics is a software vendor and managed service provider that has been in the Amazon automation business since 2015. In those past 8 years, they’ve been providing PPC help for Amazon and Walmart sellers using their automation platform named Flywheel. Their platform, Flywheel, has become popular for its AI-based bidding algorithms and market intelligence tools, among other features.
Features
Simplified Campaign Creator – Teikametrics uses the search term reports of your existing campaigns to generate keywords and launch new campaigns using them. This can help you expand your reach and increase revenue without much effort from your end.
Harvesting and Negation – This feature improves your targeting by automating the process of harvesting keywords from automatic to manual campaigns and getting rid of non-converting search terms.
Automated ACoS Targets and Campaign Budgets – Instead of having you set your own ACoS targets and campaign budgets, Teikametrics automates the entire process for you so that your account is 100% optimized.
Day Parting – You can use this feature to refocus your spending towards high-performing hours and days in order to lower your ACoS and increase your peak-time sales.
Smart Bidding – Teikametrics optimizes your bids based on several factors, not just ACoS. They also consider seasonality, inventory levels, and product price so you can get the best results possible.
Pricing
Teikametrics has 3 pricing tiers:
For sellers spending up to $5K/month its $199
For sellers spending $5K – $10K/month its $499/month
For sellers spending above $10K/month its 499 + 3%
3. BidX
Another good Adtomic alternative is BidX, a popular tool among European sellers. They offer a simple software with rule-based automation that you can customize and a simplified campaign creator that saves you loads of time. You can also get extra PPC assistance from their account managers through their managed service plans.
Features
Keyword Suggestions – BidX provides keyword suggestions from Amazon to let their sellers use them in both old and new campaigns.
Multi-Campaign Creator – The multi-campaign creator is a more user-friendly option than the regular campaign builder Amazon offers and it lets you launch several campaigns at once. The only caveat is that it still requires you to find your own keywords, which can be very time-consuming.
Customizable Dashboard – One of the best tools BidX offers is its customizable dashboard, which lets you choose which metrics you want to track and how they’re displayed (charts, graphs, etc.) so you can analyze your data more easily.
Harvesting and Negation – You can set up your own rules to negate irrelevant search terms and harvest valuable ones from auto campaigns to refine your targeting.
Rule-Based Automation – You can automate your PPC optimization routine and control your account more effectively using customizable ‘if X then Y’ rules. It’s worth mentioning though that it takes a lot of time to set up and figure out the rules that actually give you results.
Ready to skyrocket your sales?
AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.
Pricing
Self-Service Platform – $495/month + % of ad spend.
Managed Platform – $1,995/month + % of ad spend.
Managed Service – $4,995/month + % of ad spend.
4. Perpetua
Perpetua is a popular AI-based PPC automation software that recently merged with the German company, Sellics, to provide advertising services for Amazon, Walmart, Instacart, and Target sellers using the platform they’ve built.
Features
Fixed Campaign Creator – When you first launch Perpetua, your current campaigns will start to get paused, and the keywords inside of them will be channeled into new campaigns called ‘goals’ that are based on Perpetua’s own campaign structures.
Completely Hands-Off – Perpetua’s platform operates like a self-driving car, which can be great for saving time and effort. However, this comes with less control over your account and the risks that come with that.
Organic Tracking – For an extra fee of $50 per month, you can monitor the organic rank of your products on your 25 most important search terms.
Video and Image Builder– You can also pay an extra fee to get an additional tool that creates custom videos and graphics for your campaigns. It’s a great feature that is unique to Perpetua and makes them a great option for sellers who are looking to improve their display and brand campaigns.
Pricing
Perpetua’s pricing plans are based on the amount of ad spend they manage for you. If your spend is low, the plans are flat monthly payments, and when your spend goes up they start to charge you a commission.
$695/month until $10k in ad spend.
$695/month + a percentage of spend until $500k in ad spend.
Custom pricing for ad spends over $500k.
5. Quartile
Quartile is a cross-channel PPC software solution that automates Amazon, Google, Facebook, and Walmart ads. This means it’s not only a solid Adtomic alternative, it’s also a better overall tool for businesses that run multiple types of ads on different platforms.
Features
AI and Rule-Based Bidding – Quartile offers both AI and custom rules for automating your PPC, which gives you the best of both worlds; you get efficient automation and a high level of control over your ads.
Semi-managed Service – Quartile provides you with an account manager to help you with the onboarding and initial set-up and also to answer any questions you might have over the phone or by email.
Full Funnel Advertising – Using Quartile’s full-funnel advertising, you can automate your Google and Facebook ads and drive more traffic and sales to your products.
Automatic Campaign Creation – The Quartile campaign creator is one of the more controversial features they offer. The way it works is it starts by creating auto campaigns for your ASINs, then from there, it creates a single-keyword campaign out of each search term that comes from the autos, which means thousands of campaigns end up being made.
Goal Related Settings – Quartile has pre-made goal-related settings like ‘product launch’ or ‘conservative’ which makes it easy to reach your goals even if you’re not too tech-savvy.
Pricing
Quartile only works with long-term contracts spanning up to a couple of years. Their pricing ranges between $895/month to $10k/month depending on your ad spend, which makes them one of the more expensive options on the list.
6. Skai
Skai is a PPC software that goes beyond automating your Amazon ads, it can also be used to optimize Apple, Snapchat, Linkedin, Twitter and 75 other ad platforms as well. Most customers of Skai are large enterprises but they can also be a good option for medium-sized companies as well.
Features
Good for Large Companies – If you’re running ads on more than 3 platforms, spending more than $1 million a year and running an entire marketing department, Skai might be the right choice for you. Their platform and team are mainly built to deal with this type of customer so you’ll be in good hands.
Rule-Based Automation – Skai only offers rule-based automation, which has the benefit of giving you more control over your account. As mentioned before, though, it also has a steep learning curve and a long set-up time.
Good For Experimentation – You can run mini experiments to figure out which strategies work best and adjust your budget accordingly.
Full Funnel Advertising – With access to more than 80 advertising platforms, Skai helps businesses broaden their reach beyond Amazon and Walmart ads and expand into other platforms that might bring them traffic and sales.
Pricing
$90k/year for up to $4m in ad spend
$220k/year for up to $10m in ad spend
$400k/year for up to $20m in ad spend
$600k/year for up to $35m in ad spend
7. Intentwise
Next on the list is Intentwise, another great Adtomic alternative, especially for medium-sized sellers. Intentwise is a PPC platform that provides both rule-based and algorithmic automation, as well as useful performance analytics across multiple marketplaces.
Features
Competitor Insights – You can get insights about your performance and how it compares to other players in the market, which is useful for making your business decisions and setting targets.
Recommendations Engine – Intentwise provides you with automated recommendations, such as transferring keywords from one campaign to the other or negating irrelevant search terms to enhance your advertising performance.
Strong Rules and Strong Algorithms – Unlike other platforms, both the customizable rules and hands-off automation are actually pretty advanced in Intentwise, meaning you always have the option of switching between the two depending on your goals.
Performance Analysis – This feature helps you understand the reasons behind your performance to help you figure out where your business is headed.
Pricing
$199/month for up to $5k monthly ad spend.
$499/month for up to $10k monthly ad spend.
$499/month + 3% of ad spend for $10k+ monthly ad spend.
8. Ad Badger
Ad Badger, the company that created the PPC Den podcast, provides a basic PPC tool and agency-like managed service plans for sellers.
Features
Useful Learning Resources – In addition to their publicly available blog, Ad Badger also provides a private course and an Amazon ads learning center for their customers.
Basic Bid Automation – Although they don’t have the most advanced bid automation available, they can still help you save time with basic automation and reach your ACoS targets.
Account Manager – Ad Badger assigns an account manager to help sellers out with onboarding and provide performance evaluations after the first 30 days. They’re also available on the phone or by email whenever their help is needed.
Harvesting and Negation – You can set your own custom rules to automate keyword harvesting and negation. Using this feature, you can find new keywords and negatives to include in your campaign.
Keyword Research Tool – AdBadger has plenty of useful tools that are available directly on the platform to help you find new keywords for your ads.
Pricing
Like a lot of the other PPC tools in this list, Ad Badger’s pricing is also based on ad spend. Their pricing starts at $400/month and goes up with your ad spend.
Ready to skyrocket your sales?
AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.
9. M19
M19 is a French PPC software that can help you with bid optimization, ad automation, and the creation of brand-new campaigns that they call “strategies.” They’re considered a very hands-off tool that can help you save a lot of time.
Features
Keyword and ASIN research tools – M19 has built-in research tools that help you discover new keywords and ASIN targets for your ads. All you need to do is provide a sample keyword or ASIN and their software will generate similar ones that you can use.
Organic Ranking Tools – This feature lets you keep track of your organic ranking on the keywords you pick and also adjusts your bids to stop your PPC from cannibalizing your organic sales.
Simple Campaign Creator – One downside of using M19 is that it doesn’t let you automate your old campaigns, but you can make new ones using their custom ‘strategies’, which is what they call their campaign structures.
Hourly Day Parting – See your performance in hourly intervals and change your bids accordingly to get the highest efficiency out of your ad spend.
Automated AI Bidding – M19 automates your bidding so you can reach your campaign’s preset ACoS targets.
Pricing
$400/month + 3% of ad spend for up to 4 users.
10. Sellerapp
Sellerapp is an Indian software company that has a Swiss army knife tool for Amazon sellers that’s similar to Helium10. Part of this Swiss army knife is a PPC tool that’s more advanced than Adtomic and cheaper than the other options on this page.
Features
Customizable Rules – Create and set your customizable ‘if X then Y’ rules and choose the time interval they’re executed at, whether it’s hourly, daily, weekly, etc.
Goal-based Settings – They offer the same three settings as Adtomic (Launch, Liquidate, and Grow), which makes it much easier to optimize your campaigns and hit your goals.
Day Parting – This feature automatically adjusts your bids according to your peak and off-peak hours to get the most out of your ad spend.
Bulk Actions – You can use the bulk actions tool to make edits to hundreds of campaigns in one go.
Pricing
$39/month for up to 20 products
$79/month for up to 50 products
11. Pacvue
Next on the list is Pacvue, a popular PPC tool that’s owned by the same company as Helium10. Their most popular feature is their rule-based automation, which they use to optimize their sellers’ ads across 90+ marketplaces worldwide.
Features
High-Level Analytics – Using Pacvue’s high-level analytics, you can get valuable insights into your performance, including market share, share of voice, and share of shelf across multiple marketplaces. This allows you to understand your business better and speed up decision-making.
Rule-Based and Algorithmic Automation – With Pacvue, you can use both options for automation: their well-known rule-based automation or the new algorithmic automation they added. While this gives you more control over your ads, keep in mind that their algorithmic automation is still in its earlier stages and may not be your best option at this point.
More Than Just PPC – Pacvue’s latest updates give you more tools to help you run your entire business. You can now manage coupons, promotions, product page SEO, and ads all on the same dashboard.
Automated Suggestions – This feature gives you automated suggestions that help you use your ad spend more effectively. It might suggest that you increase your spending on a certain ad type, redistribute your spend, or make changes to win the Buy Box more often.
Pricing
Pacvue’s pricing isn’t available on its website, but it’s known to be based on ad spend with the base plan starting at $500/month and the highest one charging a 3% commission on ad spend.
12. Sellozo
The final PPC tool on this list is Sellozo, another great Adtomic alternative. Sellozo offers good campaign creation, customer support, and a level of control over ads that is much better than a lot of the other tools.
Features
Repricer – The repricer changes your product price automatically to help you get higher sales, better overall performance, and more Buy Box wins.
Campaign Studio – The campaign studio puts your entire advertising strategy on a whiteboard and lets you see how all of your ads work together so you can discover better ways of optimizing them.
Expert Help – You can pay extra to get your own personalized advice from Sellozo-approved PPC experts.
On top of these features, Sellozo also has the standard PPC tool features that you’d expect, such as day parting, automated bidding, negation + harvesting, and bulk changes.
Pricing
Sellozo bases its pricing on the number of SKUs you have, and the categories are the following:
$149/month 0-10 SKUs
$299/month 11-1000 SKUs
$399/month 1001+ skus
Conclusion
As a business, it’s probably extremely difficult, if not impossible, to choose the right PPC tool for your specific situation. That’s why we decided to help you out by laying out all the information you could need to make your decision in one list.
And of course, if you’d like to learn more about our own tool, AiHello, you’re always welcome to book a call with one of our PPC experts here.
