Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.
Is free shipping a big lie?
E-commerce free shipping: Is it a marketing myth or a hidden cost? Uncover why consumers expect it & how online businesses, big & small, absorb the real expense.
Is Generation Z the new millennials?
Gen Z: The new Millennials? Discover how this generation is reshaping consumer habits and media consumption, inheriting the spotlight and challenges for brands.
The power of the name: why we prefer the well-known brand
Ever wonder why you favor known brands? Explore the psychology behind brand trust, its impact on buying decisions, and strategies for new brands to gain recognition.
A Short Guide on The Various E-Tailing Business Models
Navigate the online retail landscape. Discover the four primary e-commerce business models: Omni-channel, Virtual, Catalog, and Manufacturer-Direct merchants, and their unique characteristics.
Tips to Sell on Amazon
Considering selling on Amazon? Dive into critical aspects: tariffs, commissions, payment delays, and customer review management for marketplace success.
Ecommerce is completely changing our consumption schedules
Online shopping has no schedule. Explore how 24/7 access changes consumer buying habits, especially at night, and what e-commerce brands need to do to thrive.
Those over 50, the new opportunity for electronic commerce
Silver Internet users (65+) now lead e-commerce, not Millennials. Learn why these older consumers are key and how to adapt your online strategy for their needs.
Is music important for marketing?
Discover how music, a universal language, builds powerful emotional connections. Explore its evolving role in branding, from catchy jingles to strategic marketing.
Writing A Great Title for Your Product Listing
Boost your product’s visibility and attract buyers! Discover how to craft SEO-friendly titles that capture interest and drive sales online.
Keys To A Successful Digital Marketing Strategy (part 3)
Master your online campaigns! Discover strategies for gamification, SEO, mobile design, alternative channels, and analytics to boost engagement, traffic, and conversions.
Connecting Your Marketplaces to AiHello
Unlock powerful insights! Learn to connect Amazon to AiHello by getting your Amazon MWS Seller ID and Authentication Token with our easy guide.
Buying on the internet is no longer cheaper than buying offline
Is online shopping still cheaper? The myth of lower e-commerce prices is fading. Discover why store and online costs align, and how customer service truly differentiates.
A Deeper Understanding of 3PL Warehouses and FBA
Master eCommerce fulfillment with 3PL. Discover how third-party logistics companies streamline warehousing and shipping for your online business success.
Here’s How We Helped Jack Establish His Brand Website- jack.com
Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.
The newest professional profile that companies are looking for.
The marketing landscape is rapidly evolving. Brands need specialized professionals, from data scientists to Instagram experts, to meet new consumer demands and market trends. Discover essential skills for success.
The Internet and the changes it made to our ecommerce lifestyle
Explore how the internet reshaped consumption, from e-commerce to the collaborative economy. Learn how millennials are driving these significant shifts in buying habits.
Budget your working capital efficiently to maximize the growth of your business
eCommerce success hinges on working capital. Forecast sales & optimize inventory investment. Budget effectively, reduce costs, and accelerate business growth.
Essential keys to creating an online store where consumers want to buy (part 1)
E-commerce is booming! Discover key strategies for online store success, from expanding product lines to adapting to diverse market needs. Create a unique digital experience.
What is the profile of the users who return their purchases?
E-commerce returns: A right or an abuse? Explore the “right of desist” and how problematic buyers cost merchants. Uncover 3 tricky buyer types.