Millennials have ceased to be the future of electronic commerce in favor of Silver Internet users. Internet use among those over 65 has increased greatly in recent years. The first…
Is music important for marketing?
Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them…
Keys To A Successful Digital Marketing Strategy (part 3)
Final part of this series! Hope you aren’t missing anything!– Gamification: Create web applications that massify your message with “entertaining games or apps” that will give your customers a long…
Why do consumers buy more and more online?
In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
The newest professional profile that companies are looking for.
Brands and companies have to face a changing environment and a series of new demands and new challenges, which quickly move to their workforce. What do they have to know…
Tips for SMEs to succeed in social networks
Social networks had a moment of glory a few years ago. They were the scenario in which companies could reach consumers quickly, effectively and with very low costs. Consumers were…
Have consumers had enough of confessing their purchases with e-commerce packaging?
One of the weapons that e-commerce has is packaging. The way in which it presents its products is one of the elements that allow a closer relationship with its consumers….
Why everyone should care about the brand within the company.
There are many temptations when talking about brand management and the value of the same ones. One of them is to think that the brand and everything that corresponds to…
Keys to a Successful Digital Marketing Strategy (part 1)
At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands…
Corporate communication: letting the consumer take control
Technological democratization has changed the order of factors and, now, that brand that does not attend in a personalized way to its client is condemned to ostracism. If you want…
The 10 keys to seducing and conquering consumers online (Part 2)
In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces…
Online ads are increasingly impacting offline buying decisions.
What are online ads for? In a market where brands not only have to face the general lack of interest of consumers in advertising but also have to be able…
CRM, an increasingly vital and important tool in marketing and sales tasks
According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising…
Things You Should Avoid as a Seller When It Comes to Reviews
The problem that comes with being a seller is that you are often faced with a tough choice when you receive negative feedback – Should you take a hit and…
How to use next-generation tools to reach the consumer
One of the traditional examples that are put on how new technologies can change business strategy and can make a company a successful bet is Amazon. Amazon is the recurring…
Consumers want brands to be honest on social networks, not funny
Brands and companies have to be as close as a friend to consumers in the different profiles they have in social networks. It is one of those lessons on how…
The 10 keys to seducing and conquering consumers online (Part 1)
E-commerce is one of the new tools that brands and companies have discovered in recent years to connect with consumers and to offer their products and services. Its growth has…
Friendly branding: should it stop?
It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini…
Keys To A Successful Digital Marketing Strategy (part 2)
Let’s continue with some advice for your marketing strategy!– Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised….
Marketing 101: On and Off Amazon
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]If you have a product that you want to sell on amazon, chances are you…