E-commerce is a habit and way of buying more and more frequent among consumers. It is the means of purchase that the future will occupy the future, so it makes…
Is music important for marketing?
Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them…
Keys To A Successful Digital Marketing Strategy (part 3)
Final part of this series! Hope you aren’t missing anything!– Gamification: Create web applications that massify your message with “entertaining games or apps” that will give your customers a long…
Understanding Amazon Metrics and Reports
Being a seller on Amazon means that you have to provide top notch customer service to your buyers. However, understanding how all this works is sometimes overwhelming. Here are the…
Buying on the internet is no longer cheaper than buying offline
Why do consumers buy more and more online?
In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
The newest professional profile that companies are looking for.
Brands and companies have to face a changing environment and a series of new demands and new challenges, which quickly move to their workforce. What do they have to know…
Tips for SMEs to succeed in social networks
Social networks had a moment of glory a few years ago. They were the scenario in which companies could reach consumers quickly, effectively and with very low costs. Consumers were…
Have consumers had enough of confessing their purchases with e-commerce packaging?
One of the weapons that e-commerce has is packaging. The way in which it presents its products is one of the elements that allow a closer relationship with its consumers….
A Few Tips That Every Seller Starting Out Wish They’d Known
Are you newly starting out as a seller? Are you struggling with Amazon? Here is a list of few tips that we believe every seller should know before starting out…
Essential keys to creating an online store where consumers want to buy (part 1)
In recent years, e-commerce has grown remarkably. Consumers have lost the fear of buying on the internet and have incorporated it on a regular basis to their day to day….
M-Commerce and mobile commerce: How to make the most of it during the summer?
Summer and heat are once again one of the most feared e-commerce times, which until now were forced to dust off their heavy artillery if they do not want to…
Why everyone should care about the brand within the company.
There are many temptations when talking about brand management and the value of the same ones. One of them is to think that the brand and everything that corresponds to…
Keys to a Successful Digital Marketing Strategy (part 1)
At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands…
Essential keys to creating an online store where consumers want to buy (part 2)
Make buying online a differential experience to buy in storeA few years ago, all that mattered when buying online was that the price offered by the products was lower than…
The 10 keys to seducing and conquering consumers online (Part 2)
In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces…
Consumer remorse after shopping
The psychology of why we buy is much more complex than it might seem, as well as how we respond to purchases and how these processes modify our perceptions about…
How the 5 senses affect purchasing decisions and how they do it differently
A few years ago, the San Francisco City Council ordered that an advertising campaign be stopped. They did not give it a day’s worth of life when they forced it…
Why logistics are crucial in delivering good e-commerce service.
E-commerce has become an increasingly important element in the day-to-day lives of consumers, who are increasingly buying online and are increasingly using the internet to access various products, services and…
The 10 keys to seducing and conquering consumers online (Part 1)
E-commerce is one of the new tools that brands and companies have discovered in recent years to connect with consumers and to offer their products and services. Its growth has…