In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
Why do consumers buy more and more online?
The newest professional profile that companies are looking for.
Brands and companies have to face a changing environment and a series of new demands and new challenges, which quickly move to their workforce. What do they have to know…
Tips for SMEs to succeed in social networks
Social networks had a moment of glory a few years ago. They were the scenario in which companies could reach consumers quickly, effectively and with very low costs. Consumers were…
Have consumers had enough of confessing their purchases with e-commerce packaging?
One of the weapons that e-commerce has is packaging. The way in which it presents its products is one of the elements that allow a closer relationship with its consumers….
A Few Tips That Every Seller Starting Out Wish They’d Known
Are you newly starting out as a seller? Are you struggling with Amazon? Here is a list of few tips that we believe every seller should know before starting out…
Essential keys to creating an online store where consumers want to buy (part 1)
In recent years, e-commerce has grown remarkably. Consumers have lost the fear of buying on the internet and have incorporated it on a regular basis to their day to day….
M-Commerce and mobile commerce: How to make the most of it during the summer?
Summer and heat are once again one of the most feared e-commerce times, which until now were forced to dust off their heavy artillery if they do not want to…
Why everyone should care about the brand within the company.
There are many temptations when talking about brand management and the value of the same ones. One of them is to think that the brand and everything that corresponds to…
Keys to a Successful Digital Marketing Strategy (part 1)
At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands…
Essential keys to creating an online store where consumers want to buy (part 2)
Make buying online a differential experience to buy in storeA few years ago, all that mattered when buying online was that the price offered by the products was lower than…
The 10 keys to seducing and conquering consumers online (Part 2)
In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces…
Consumer remorse after shopping
The psychology of why we buy is much more complex than it might seem, as well as how we respond to purchases and how these processes modify our perceptions about…
How the 5 senses affect purchasing decisions and how they do it differently
A few years ago, the San Francisco City Council ordered that an advertising campaign be stopped. They did not give it a day’s worth of life when they forced it…
Why logistics are crucial in delivering good e-commerce service.
E-commerce has become an increasingly important element in the day-to-day lives of consumers, who are increasingly buying online and are increasingly using the internet to access various products, services and…
The 10 keys to seducing and conquering consumers online (Part 1)
E-commerce is one of the new tools that brands and companies have discovered in recent years to connect with consumers and to offer their products and services. Its growth has…
Consumers do not want fast shipments in e-commerce, they want them for free
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]As e-commerce has become an increasingly important element of branding and business strategy, a number…
The 4 realities that most frustrate and annoy buyers in physical stores
When e-commerce appeared, many people rushed to announce the death of traditional commerce. Consumers were increasingly buying online and, therefore, they were condemning physical stores to a possible future death….
Friendly branding: should it stop?
It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini…
Capital sins in the information of the online stores and how to solve them
The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults…