It is well known that the main source of traffic on to your listing is going to be through search. Thus, it becomes important to manage your Amazon SEO to keep it effective, fast, and relevant. Being relevant helps shoppers find what they are looking for. For example, an accurate title, product description and proper photos are sure to convert your traffic to revenue. Also, you should rank your products based on profitability. You want to make sure your products sell, but you also want to make sure that your revenue per product sold is maximum. Things that affect this are sales history, inventory levels, price, conversion rate, feedback score, and product reviews.
Importance of following the template
All the words that are present in your title are searchable! Thus, you have to make sure that your title is just perfect. It should not be too bloated, or contain very few
keywords. This is hard. Which is why
amazon is providing you with a template that you should follow in order to make sure that your title is properly parsed by the search algorithms at amazon. The template is as follows:
Example:
Brand – Laura Ashley
Product line – Sophia Collection
Material or key feature – 300-Thread-Count
Product Type – Pillow Cases
Color – Blue
Size – Queen
Packaging/Quantity – Set of 2
A few more things that you should remember:
1. Do remember that titles can vary depending on the category you are selling in. Thus, make sure that you look up the guidelines before naming.
2. Don’t provide inaccurate, misleading, or irrelevant information
3. Don’t include statements that are only temporarily true
4. Use a single space to separate keywords
5. Don’t include common misspellings
6. Don’t provide variants of spacing, punctuation, capitalization, and pluralization (“80GB” and “80 GB”)
7. Don’t include terms that are abusive or offensive in nature.
8. Don’t provide excessively long content
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