With over 2,000 new sellers joining the Amazon marketplace every day, you must always be aware of what your rivals are up to. To go ahead, you need to know precisely what your rivals are doing: how they price their items, where they source their materials, what their product quality is like, how they promote their products, what’s in their listing content, and so on.
There is just one factor that separates top-earning Amazon sellers from the others, and that is research. Competitor analysis is only one part of the puzzle when it comes to running a successful business. Check out this post to learn more about competition analysis on Amazon, whether you want to do it yourself or subscribe to an Amazon rival analysis service.
How to identify and define your Amazon competitors
One of the most important factors to consider when performing product research for your Amazon business is competition from sellers who sell comparable items. If you don’t know who your competitors are, how can you know what you’re up against?
The simplest approach to locating your competitors is to conduct an Amazon search for your product ideas. Begin by typing in a wide term and seeing what shows up in the search results. For a broad term, competition will be fierce, but as you narrow your emphasis and get more particular, the number of direct rivals will diminish, and these are the ones you should concentrate on.
Is it critical for you to do an Amazon competitor analysis?
Yes, to put it succinctly.
No matter what sort of business you have, conducting a competitive analysis is critical to understanding your industry and determining where you belong.
This is especially critical on Amazon, where you’ll be up against thousands, if not hundreds of thousands, of comparable items, depending on your speciality.
Even if you assume you have a one-of-a-kind product with no competition, think again. Even if they aren’t direct rivals, even the most distinctive and inventive enterprises may benefit from the competition.
Don’t underestimate the value of competitive analysis if you want to thrive on Amazon.
What Do You Gain From Amazon Competitor Analysis
While some sellers do a formal and professional competition study on their own or with the help of an expert or agency, the benefits are often overlooked. We mean extensive, detailed, accurate, and up-to-date competition analysis when we say effective competitor analysis. After all, you want to feel certain that you’re in control.
Let’s look at some of the benefits it provides to both existing Amazon sellers and those who plan to become one:
1. Teaches you how to improve your business processes and what to optimise.
As an Amazon seller, you must constantly enhance your business to maintain sales and income. Knowing which aspects of your business you can change may be quite beneficial. This activity may be accomplished by examining the data gathered during competitor analysis. While you can do it yourself, hiring pros to handle your Amazon account can save you time and money.
2. It broadens your outlook
The more information you have, the better. You may get ahead of the competition in Amazon selling if you know what your competitors are missing. Whether it’s a lesser price, more varieties, or better package discounts, you’ll know if you’ve done your homework on Amazon sellers that sell comparable items or product kinds to you.
3. Keeps track of what’s fresh and what’s popular with customers
If need be, you can take the role of observer and replicate what your rivals are doing. Not persuaded that copying your competitors’ techniques is a good idea? You might, however, imitate their company plan while combining your ideas and techniques. As a result, you’ll be a part of the Amazon selling landscape’s innovation and trendsetting.
How to Research Your Amazon Competitors
1. An in-depth keyword analysis
Much of what you do to beat your competition will be determined by the keywords you compete for in the first place.
Keywords are at the centre of everything, whether you’re solely doing organic marketing or doing paid advertisements on Amazon.
This implies that before you construct a list of your rivals, you must first select the keywords for which you wish to rank. These are the phrases that individuals looking for items similar to yours will most likely type into Amazon’s search box.
Don’t fall into the trap of guessing which keywords you should use.
You should target relevant keywords in your Amazon listings after you’ve discovered them. You may put the keywords on your product page or include them in your backend search terms.
These keywords can also be used to create Amazon advertising. This is a successful method for increasing your market share.
It’s worth noting that your competitors could try to utilise the same Amazon ad tactic against you. You should run sponsored advertisements targeting your brand keywords to protect your market share.
2. Examine the listings of your competition
This is where you’ll see any possible flaws in your rivals’ listings. Is the picture quality of images poor? Is there information on a certain product missing from listings? Are there any items that have a low rating?
You may learn from your rivals’ listing optimization strategies and use what you’ve learned to improve your listing. In your audit, look for the following elements in a listing:
Title
The title not only educates customers about your goods, but it also informs Amazon’s A9 search engine about it and if it is relevant to a buyer. Take notice of the keyword phrases used in the title by your top rivals.
What details do your rivals provide in their product titles? Are they emphasising a certain feature or benefit? A good product title is clear, simple, and full of information. Is this true for the titles of your competitors?
Is there anything you could add or delete to improve the title of your product? Are your rivals omitting crucial facts that your customers should be aware of right away? These are some things to consider while crafting a compelling product title. a catchy name for your product
Images
Customers will see the primary product image as soon as they click on your product in Amazon’s search results. Your main picture must entice customers while adhering to the guidelines.
On Amazon, images are a significant selling element. Because a buyer cannot touch, feel, or see a product before purchasing it, you must ensure that your listing has the highest-quality photographs and infographics available.
There is no clear definition of a good product image. In most circumstances, you’ll need high-quality photographs to grab the buyer’s attention. Examine the elements that your rivals chose to highlight in their photographs. You may even design unique and engaging product photos for your product listings if you find them!
Description with bullet points
Take attention to how your competitors define their items in their bullet points and descriptions. How would you describe the tone? What traits and advantages do they emphasise? What information is lacking that would be beneficial?
Customer Questions and answers
Amazon customers frequently have specific product inquiries. This section contains all of the questions that consumers have asked. Analyzing it will assist you in cutting through the clutter and determining exactly what your customers are searching for in your goods. To make this information more accessible to your buyers, include it in your bullet points or product description. Customer questions and answers: Amazon customers frequently have specific product inquiries. This section contains all of the questions that consumers have asked. Analyzing it will assist you in cutting through the clutter and determining exactly what your customers are searching for in your goods. To make this information more accessible to your buyers, include it in your bullet points or product description.
A+ Quality of content
Analyzing A+ material is an excellent technique to assess a product’s marketing and branding. You may learn about your competitor’s target consumer group and the aspects they wish to emphasise.
3. Analyze Customer Reviews
What are customers saying about the products of your competitors? What are the objects’ sources of suffering for them? What aspects of their purchases do they enjoy?
Use customer reviews to identify flaws in your competitor’s product and listing. If a review says the item has wrong or missing information, you’ll know to offer accurate and complete product information in your listing.
How can your product assist a consumer in resolving a problem with a competitor’s product? This is an excellent time to highlight the advantages of purchasing your product, so be sure to include that information. Reviews are also a wonderful method to find out what keywords your target market uses.
Feedback and ratings from customers may make or destroy your Amazon company. Honest comments can also provide insight into a product’s strengths and weaknesses. In a word, monitoring customer evaluations — whether for your product or your rivals’ — may teach you a lot.
The review section is one of the most important aspects of a product listing. Reviews may make or break a transaction and, in the long run, determine the destiny of an Amazon business. Knowing the average and customer evaluations of your rivals’ items may offer you a good idea of how they run their business and how they treat their customers. This expertise may show you how to prevent receiving low ratings and bad reviews by providing superior service.
4. Keep an eye on what your competitors are charging.
Customer buying behaviour is heavily influenced by pricing, particularly on Amazon. When a consumer has a choice between two identical items with similar review scores, they will almost always choose the less expensive one.
Having said that, you must still generate a profit. To establish a product’s long-term sustainability, it’s critical to understand the market’s pricing history. It may not be a good market to enter if the price of the goods you’re selling or interested in selling swings regularly.
Here’s where Goods Tracker comes in handy: it’ll keep an eye on Buy Box prices to see whether your competitors are selling the same product at the same price. With this knowledge, you’ll be able to minimise possible losses and focus on selling items with steady pricing that allow you to earn.
5. Keep tabs on your competition’s monthly sales.
Following the sales of your competitors will give you a decent idea of how much inventory they’re moving and how much profit they’re earning. It also tells you whether or not the niche or market in question is healthy.
You don’t want to invest in a market that is declining or experiencing low demand. The ability to track sales increases your trust in the goods you choose to offer. Launching a product that no one wants to buy is the last thing you want to do.
Again, you can use our Product Tracker feature to keep track of a product’s average sales, income, and Best Seller Rank over time. This invaluable information can help you make better decisions for your Amazon business.
6. Look at how your competitors sell their goods.
The way you brand and advertise your items, as well as those of your competitors, might influence a customer’s choice to buy. The tone of the listing description, product photos, packaging design, A+ content, and how the company connects with its consumers all play a role in this.
You should also check their marketing activities outside of Amazon, such as their social media presence. Ecommerce and brand recognition are heavily influenced by social media. More than half of customers have bought something after hearing about it on social media.
7. Get a deeper grasp of your Amazon competition.
You’ll have a hard time building your Amazon business if you don’t understand the competitive landscape. Investigating your competitors’ sales and marketing techniques can help you develop a better grasp of the Amazon marketplace and provide you with a competitive advantage.
Conclusion
That concludes our discussion. An Amazon competitive advantage analysis is far from simple, yet it is one of the few feasible ways to compete in this business.
Keep in mind that competitor analysis should not be a source of anxiety for Amazon sellers; rather, it should empower those who require it. A carefully prepared, detailed, and accurate competition study may make a significant difference in your ability to surpass your competitors. When you base your business decisions on true data, you are unquestionably on track to achieve your objectives.
