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We do not live in a perfect world. It never happens that everything goes as per plan. Something always goes wrong no matter how hard you try. You’ll find you have your share of issues and challenges to address as an Amazon seller.
Have you ever had a relationship that was completely perfect in every way?
Finding that perfect client is difficult |
We don’t think so. This one won’t be different either. However, on a more positive note, you’ll have advice from the others who have found success before you, you’ll meet many who have found success before you. You don’t have to forge the path yourself, which is good. But coming into the game after others who are thriving has disadvantages as well as advantages. Since so many sellers already have caught on to the tremendous opportunity that is Amazon, you’re facing growing competition. Amazon is obviously an overcrowded marketplace. Your margins will shrink, and that is inevitable. Still, Internet commerce continues to grow. If you keep your feedback rating high, ship quickly, have affordable prices, and provide personal contact where possible, you’ll be fine.
You will see that it’s hard to make a name for yourself on Amazon, or “brand” your business. Amazon prefers that buyers see the site as one big marketplace instead of a mall with many different sellers. Thus, many of your buyers will think they’re buying from Amazon directly and not from the business you’ve worked hard to establish. There’s no doubt that on Amazon you have less control than you may be used to from selling on other venues. You should make sure you’re comfortable with that sort of an arrangement. If so, you will need to be like a chameleon who is able to blend in with the Amazon way of doing business.
Some sellers worry that Amazon will use all the data it can gather from the sales its third-party sellers make to assess opportunities, and one day put them out of business. So far, the folks at Amazon have used their powers only for good, but once you’ve invested your time, sweat, and money into building your own business, such worries can seem reasonable. Again, remember that your aim is to become an e-merchant and not just an Amazon seller.
Amazon just happens to be one of the places where that you are selling on. You have to be knowledgeable about it before you do it. The Internet is maturing in many ways, and the ignorant need not apply. The challenge for you is to have a better understanding of the site. How do you navigate the site better? You might still feel like you don’t know exactly how it works. Customers are finding you by shopping a category or shopping by brand. That’s the only way they can be if you are not yet doing the other things, like AdWords, blogs, Listmanias, or such.
If you would like to get started on AiHello click here for a free 14 days trial.
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