Negative Keywords are the phrases that prevent your ad from appearing on an Amazon Search Engine Results if those terms are in a customer’s search query.In other words, use a negative…
AutoPilot Updates: Account growth
We have updated Account Growth to show the monthly changes in a more visual format with percentage changesThe visual updates will help you quickly see what’s your month over month…
A Complete Guide to Amazon DSP
Amazon DSP (Demand-Side Platform) was introduced in 2012 as a programmatic advertising solution that allows you to reach targeted audiences on Amazon and third-party sites. By tapping into Amazon’s vast…
AutoPilot Update: Special keywords & Finetuning AutoPilot
We are releasing couple of updates to our AutoPilot sysem.1) Fine tuning AutoPilot for special keywords. Now you can override AutoPilot for special keywords to help you achieve your goal…
Combining Amazon PPC and Amazon SEO
Every Amazon marketing approach should be built around two cornerstones: Amazon SEO and Amazon PPC. SEO and PPC are the ideal places to start if you want to increase sales…
Ads for Amazon: Sponsored Products vs Amazon Sponsored Brands
Amazon advertising helps you increase your brand awareness and visibility. More than 60% of the brands advertise on Amazon to boost up their brand notoriety. Amazon has consistently been a…
The Ultimate Guide to Amazon Sponsored Display Advertisements (2022)
Amazon provides a range of advertising solutions so you can decide who or what your advertisement targets as well as where it will appear.Sponsored Display Ads, formerly known as “Product…
The Importance of Hiring An Amazon Account Manager
Have you joined Amazon’s wonderful marketplace only to find yourself competing with others? Even if you’ve given everything you’ve had to grow your business since the beginning, does it seem…
Selling on Amazon – II : Fulfillment by Merchant (FBM)
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the…
Amazon Marketing Cloud (AMC): A Beginner’s Guide to Data-Driven Amazon Marketing
Amazon Marketing Cloud shows you all your advertising data in one place so you can learn how to grow your business. It’s like having a special assistant who tells you…
Selling on Amazon – I : Fulfillment by Amazon (FBA)
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the…
What is the Amazon Flywheel And How to benefit from it?
Customer centricity is if there is one basic philosophy that Amazon has remained steadfastly devoted to since its inception. To maintain this customer-first mentality while undergoing the transition from an…
ACOS Amazon: Achieve your target ACOS to increase profit
HOW DO YOU KNOW IF YOUR ADS ARE WORKING? Advertising plays one of the prominent roles in online trading and marketing. Profit is not a purpose. It always…
Sponsored Video Ads for Amazon: All you need to know
What are Amazon Sponsored Ads? Sellers who want to increase the discoverability of their products on Amazon, pay for these top positions by bidding on relevant keywords, which will lead to…
What are lightning deals and does your amazon store need them?
With two-day shipping and nearly limitless products, sellers, and vendors, Amazon has raised the bar for online buying.If you’ve been selling on Amazon for a while, you’re probably aware that…
Supercharging Your Amazon Brand With Package Inserts. Do’s and Dont’s
You know how there’s a piece of paper inside your Amazon boxes? That is a product insert. Amazon product inserts are printed marketing materials included in Amazon packaging by vendors….
The most important Amazon PPC metrics that you should track
There is always space for improvement with Amazon PPC. Inadequate impressions, a low click-through rate, low-quality leads, and an ad expenditure that is higher than your target budget… There is…
AutoPilot Update: Better Product Targeting Automation
We are working continuously to bring you the best Amazon Seller Tool for automating your PPC.AutoPilot has been updated for finer product targeting automation.With this new release AutoPilot can precisely…
In-depth Look At Amazon Competitor Analysis And How It Helps Your Business
With over 2,000 new sellers joining the Amazon marketplace every day, you must always be aware of what your rivals are up to. To go ahead, you need to know…
18 BEST Amazon PPC Software and Tools in 2024
Changing bids, creating campaigns, and finding new keywords is no fun, which is why Amazon PPC tools have seen tremendous growth in popularity over the last few years. A seller…