We are excited to announce that we have launched the powerful “Placement Boost” feature.The placement boost is at campaign level and lets you boost your bids by certain percentage on…
Combining Amazon PPC and Amazon SEO
Every Amazon marketing approach should be built around two cornerstones: Amazon SEO and Amazon PPC. SEO and PPC are the ideal places to start if you want to increase sales…
Amazon SEO : Optimizing Ad Quality Score
More often than not, we think of Google rankings whenever we hear ‘SEO’. However, Search Engine Optimization (SEO) has a significant role to play in determining your product’s Ad Quality…
7 Lessons I Learned Spending nearly a Million Dollars On Amazon PPC Ads Last Year
All those working in the domain of Amazon know the importance of Amazon Pay-per-Click ads. It is no new fact that all of us advertisers and sellers spend millions on…
Amazon PPC : ARE YOU DOING IT RIGHT?
Do you also see all those ads by Amazon popping up on your screen but do not know how they work? They all come under the Amazon Pay-Per-Click Advertising Campaign. Amazon…
Amazon Brand Registry: Why you need it and how it helps your brand
Despite the fact that Amazon FBA is one of the most effective ways to grow sales, many sellers and organizations face a number of obstacles that limit their ability to…
Amazon Marketing Service (AMS): Everything you need to know
What is Amazon Marketing Service?Amazon Marketing Service(AMS) is Amazon’s platform where the sellers can get visibility for their product(s) in front of relevant visitors through pay-per-click (PPC) model based on…
Selling on Amazon – I : Fulfillment by Amazon (FBA)
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the…
What 2023 Media Trends Reveal About Retail Media
Retail media, which is now the third largest digital channel, is expected to grow by 53.4% year over year (YoY) by the end of 2022. Compared to the 14.9% overall…
Amazon SEO Strategy: Tips and Tricks for beginners
When we think back to Amazon’s Marketplace launch in 2000, we’re always amazed by how many people it helped become full-fledged eCommerce entrepreneurs. Amazon has been a catalyst for eCommerce’s…
Marketing Your Merch By Amazon with PPC: Beginner’s Guide
From it’s beginning, Merch By Amazon (MBA) has attracted an influx of users who wanted to start their apparel business. But don’t be mistaken that the road will be filled…
PPC Keywords Optimization
For any activity you do online, keywords are one of the vital factors for the success of the visibility and performance of that activity. Keyword optimization is one of the…
Importance of Using Software for Managing Amazon PPC
Amazon has engulfed every space, every area and enjoys a global presence. Naturally Amazon PPC has become essential in the domain of marketing and especially for sellers. For rightfully selling your…
A COMPLETE GUIDE TO INCREASE CONVERSION RATES ON AMAZON
Statistics don’t lie! Every month, almost 50 percent of shoppers in the U.S. make a purchase on Amazon. With more than one million other small-to-midsize businesses (SMBs) on the platform,…
Selling more on Amazon with amazon marketing services. A short guide
Amazon has always been focused on growth, and they take opportunities everywhere they can. This means that you, as a seller, should be riding that wave alongside them. They have…
Keyword Harvesting Strategy That Boosts Amazon Sales
The simplest way to grow on Amazon is to get more visibility. And the easiest way to get more visibility is to advertise on more high-quality keywords.In this article, we’ll…
Segmenting Your AutoCampaigns In Amazon Advertising For Better Amazon Marketing
Auto-target segmentation: A fresh look at your sponsored products auto campaigns.Before we start, let’s refresh on what exactly an Automatic Campaign is. Automatic Campaigns are when Amazon determines when to…
Think Locally, Sell Globally – A Guide for International Selling on Amazon
Think Locally, Sell Globally – A Guide for International Selling on AmazonAre you a seller on Amazon who wants to venture into the international arena? Are you looking for ways…
Brexit And Its Impact On Amazon Sellers
After many years of back and forth, “Brexit” (British exit), the withdrawal of the United Kingdom (UK) from the European Union (EU) finally happened on 31 January 2020. Well, but…
Machine Learning in Demand Forecasting: The Hero of Supply Chain
Many business executives complain that the top pain point to them is the sudden negative variations in the demand of the product. Changes that no one saw it coming! The…