Rebranding: a risky process, often met with consumer rejection (like GAP!). Explore why brands change identity & the crucial occasions for a successful brand evolution.
The power of the name: why we prefer the well-known brand
Ever wonder why you favor known brands? Explore the psychology behind brand trust, its impact on buying decisions, and strategies for new brands to gain recognition.
Friendly branding: should it stop?
Unpack friendly branding, from charming products to its widespread adoption for consumer connection. Discover why this trend now faces ‘friend-washing’ backlash.