Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found…
The power of the name: why we prefer the well-known brand
Who has not ever heard someone saying that is better to buy one thing than another ‘because that brand is already known? It is quite likely that we will not…
Friendly branding: should it stop?
It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini…