In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a…
Why do consumers buy more and more online?
In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
Essential keys to creating an online store where consumers want to buy (part 2)
Make buying online a differential experience to buy in storeA few years ago, all that mattered when buying online was that the price offered by the products was lower than…
What leads consumers to decide whether to buy online or offline?
The reasons are very similar in both cases: savings, variety, comfort and experienceThe current consumer is multichannel, and is willing to buy through all kinds of ways: from the traditional…
Capital sins in the information of the online stores and how to solve them
The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults…