Scale Insights helps Amazon sellers save time by automating their PPC campaigns with advanced bid adjustments, bulk campaign creation, and detailed reporting.
But like any other software, Scale Insights has its downsides. This includes limited functionality, meaning sellers need to pay for multiple tools to handle inventory and other key business areas. Some reviews also say it has a steep learning curve and a less user-friendly interface than many Amazon PPC tools.
Luckily, there are plenty of other PPC automation tools you can use. Here are 12 Scale Insights alternatives to consider:
1. AiHello
AiHello is an advanced AI-based automation software that offers Amazon sellers a complete campaign builder, keyword management tool, and dedicated account manager. It lets you skip the learning curve and grow your business faster.
Features
Complete Campaign Builder
AiHello offers multiple strategies that you can set up in one click.
Simply select a product, ACoS target, and budget. The tool does the rest, including keyword research, creating multiple campaigns at once, and optimizing your campaigns to the product and keyword level.
Actual AI Bid Automation
Out of all the PPC tools that claim to use AI, AiHello is one of the few that actually do. In the picture above, you’ll see the software making real-time bid adjustments and providing reasoning for each one.
Customizable Day Parting
The software automatically identifies your account’s peak and off-peak hours and adjusts your bids accordingly to make the most of your ad spend.
Keyword Management
AiHello users spend more money on high-performing keywords and less on poor performers because the software automatically negates bad search terms and harvests good ones from your search term reports.
Dedicated Account Manager
All subscriptions come with 24/7 email support and up to 8 hours of video calls monthly with a dedicated Amazon PPC expert.
Pricing
Pro: $175/month for up to $5k monthly ad spend.
Hybrid: $1200/month for full account management and up to $10k monthly ad spend.
Agency: $1000/month for up to 10 accounts and unlimited ad spend.
Enterprise: Custom pricing for $200,000+ in monthly ad spend.
2. Quartile
Quartile is a cross-channel PPC software solution that automates ads on Amazon, Google, Bing, Facebook, and Walmart. This makes it an excellent choice for businesses running ads on multiple platforms.
Features
AI and Rule-Based Bidding – Quartile combines AI automation with custom rules, giving you greater control over your ads.
Semi-Managed Service – You get an account manager for onboarding, setup, and ongoing support via phone or email.
Full-Funnel Advertising – With Quartile, you can automate your Google and Facebook ads to drive more traffic and sales.
Automatic Campaign Creation – Quartile can create thousands of single-keyword campaigns from your auto campaigns.
Goal-Related Settings – The software has pre-made settings like ‘product launch’ and ‘conservative’, making it easy to reach your goals even if you’re not tech-savvy.
Pricing
Quartile requires long-term contracts spanning up to a couple of years. Their pricing ranges between $895/month to $10,000/month depending on your ad spend, making it one of the most expensive options on the list.
3. Intentwise
Intentwise is a PPC platform ideal for medium-sized sellers. It uses rule-based and algorithmic automation and provides useful performance reports across multiple marketplaces.
Features
Competitor Insights – Intentwise compares your performance with market competitors, aiding business decisions and target setting.
Recommendations Engine – The software provides automated recommendations, such as transferring keywords and negating irrelevant search terms to enhance your advertising performance.
Advanced Rules and Algorithms – Intentwise offers both customizable rules and hands-off automation, so you can choose whichever suits your goals.
Performance Analysis – This feature helps you understand your performance metrics and business trajectory.
Ready to skyrocket your sales?
AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.
Pricing
Intentwise’s pricing starts at $500/month and increases based on how much you spend on ads.
4. Teikametrics
Teikametrics helps Amazon, Walmart, and Target sellers manage their PPC using AI-based bidding algorithms and market intelligence tools.
Features
Simplified Campaign Creator – Teikametrics generates keywords from your current campaign’s search term reports to set up new campaigns, aiding strategies like brand defense and competitor targeting.
Automated Harvesting and Negation – The software automates harvesting from auto to manual campaigns and negates non-converting search terms.
Automated ACoS Targets and Campaign Budgets – Using Teiakmetrics, you can adjust your ACoS targets and campaign budgets automatically for efficient spending.
Day Parting – This allows you to cut down on ACoS and boost your peak-time sales by focusing your ad spend on high-performing hours and days.
Smart Bidding – In addition to ACoS, Teikametrics also adjusts your bids based on factors like seasonality, inventory levels, and product price.
Pricing
$199/month for up to $5k monthly ad spend.
$499/month for up to $10k monthly ad spend.
$499/month + 3% of ad spend for $10k+ monthly ad spend.
5. Perpetua
Perpetua is a popular AI-based PPC automation software that merged with Sellics to provide advertising services for Amazon, Walmart, Instacart, and Target sellers.
Features
Fixed Campaign Creator – Perpetua pauses your current campaigns and uses the keywords and data gathered from them to create new campaigns using its campaign structure.
Completely Hands-Off – Perpetua’s platform operates like a self-driving car, saving you time and effort at the expense of control over your account.
Organic Tracking – For an extra $50 per month, you can monitor the organic rank of your products on your 25 most important search terms.
Video and Image Builder– For an additional fee, you can create custom videos and graphics for your brand and display campaigns.
Pricing
$695/month until $10k in ad spend.
$695/month + a percentage of spend until $500k in ad spend.
Custom pricing for ad spends over $500k.
6. Ad Badger
Ad Badger, the company that produces the popular podcast, the PPC den, also has its own PPC software and offers managed services.
Features
Impressive Learning Resources – Ad Badger has a blog, an exclusive course, and a learning center for paid users.
Basic Bid Automation – While Ad Badger doesn’t have the most advanced bidding algorithm out there, it provides sufficient bid automation for less sophisticated sellers.
Account Manager – The software comes with an account manager for onboarding and ongoing support.
Harvesting and Negation – Like many PPC tools, you can create custom rules for keyword harvesting and negation with Ad Badger.
Keyword Research Tool – This feature provides helps you find new targets for your campaigns.
Pricing
Ad Badger’s pricing starts at $400/month and increases with your ad spend.
7. BidX
BidX is a popular tool among European Amazon sellers. Its user-friendly software offers customizable rule-based automation and a simplified campaign creator, saving sellers a lot of time.
Features
Keyword Suggestions – BidX imports keyword suggestions from Amazon to help expand your campaign reach.
Multi-Campaign Creator – The campaign creator is easier-to-use than Amazon and lets you create multiple campaigns at once, though you still need to manually find keywords.
Customizable Dashboard – This feature allows you to customize the metrics you see and how they appear, so you can analyze your account better.
Harvesting and Negation – You can set up rules to negate irrelevant search terms and harvest valuable ones from auto campaigns with BidX.
Rule-Based Automation – This lets you automate your PPC with personalized ‘if X then Y’ rules. Though setup can be time-consuming, it’s a good option if you want more control.
Pricing
Self-Service Platform – $495/month + % of ad spend.
Managed Platform – $1,995/month + % of ad spend.
Managed Service – $4,995/month + % of ad spend.
8. Pacvue
Pacvue is a popular PPC tool in the Helium10 ecosystem. It is best known for its detailed rule-based automation and helps sellers automate ads across 90+ marketplaces worldwide.
Features
High-Level Analytics – Pacvue helps you understand your business position by providing insights into market share, share of voice, and share of shelf across various marketplaces.
Rule-Based and Algorithmic Automation – Pacvue offers sellers its popular rule-based automation and newer algorithmic automation, though the latter is still in its early stages.
Comprehensive PPC Tools – With Pacvue you can manage coupons, promotions, product page SEO, and ads within a single platform.
Automated Suggestions – You get ad spend suggestions based on your ad types or probability of winning the Buy Box.
Pricing
Pacvue’s pricing is ad spend-based, starting at $500/month, with higher tiers charging up to a 3% commission on ad spend.
Ready to skyrocket your sales?
AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.
9. M19
M19 is a hands-off PPC software that optimizes bids, automates ads, and creates new campaigns. It’s a good alternative to Scale Insights and ideal for saving time.
Features
Keyword and ASIN research tools – M19 helps you discover new keywords and ASIN targets for your ads.
Organic Ranking Tools – These tools track and optimize your organic rankings by adjusting bids and placement boosts.
Simple Campaign Creator – While you can’t automate your old campaigns, you can use M19’s campaign structures (or ‘strategies’, as M19 calls them) to make new ones.
Hourly Day Parting – The software can monitor your ad performance in hourly intervals and tweak bids for efficiency.
Automated AI Bidding – You can set ACoS targets and leverage M19’s automated bidding to reach them.
Pricing
$400/month + 3% of ad spend for up to 4 users.
10. Adtomic
Adtomic is a budget-friendly PPC software from Helium10. It is easy-to-use, offers basic automation and is a good alternative for sellers looking for a cheap Scale Insights alternative.
Features
Objective-based Settings – Based on your ASINs’ stages and goals, you can choose Launch, Liquidate, or Grow settings.
Rudimentary bid adjustments – Adtomic’s bid automation is basic yet effective, saving sellers time without a steep learning curve.
Harvesting and Negation – Adtomic automates search term harvesting and keyword negation, helping you spend less on poor keywords and more on profitable ones.
The Helium10 Ecosystem – You can easily use tools like Cerebro and Black Box on the same platform you manage your ads.
Pricing
$199/month + 2% of Ad Spend > $10k.
$399/month + 2% of Ad Spend > $20k.
11. Skai
Skai is PPC software that automates Amazon ads and connects users with over 80 other ad platforms, including Snapchat and Apple. While it’s popular with large enterprises, its features can also benefit medium-sized businesses.
Features
Good for Enterprise Brands – Skai and its customer success team are well-known for managing businesses that spend millions of dollars on ads yearly.
Rule-Based Automation – Skai offers only rule-based automation, which gives you more control over your account at the expense of simplicity and ease of use.
Good For Experimentation – You can test your strategies with Skai’s mini experiments. This helps you identify what works, what doesn’t, and where to put your ad budget.
Full Funnel Advertising – Skai connects to 80+ advertising platforms, helping businesses expand their reach beyond Amazon and Walmart ads.
Pricing
$90k/year for up to $4m in ad spend.
$220k/year for up to $10m in ad spend.
$400k/year for up to $20m in ad spend.
$600k/year for up to $35m in ad spend.
12. Sellozo
The final PPC tool on this list is Sellozo, another great Scale Insights alternative. Sellozo offers robust campaign creation, customer support, and a level of control over ads that is much better than a lot of the other tools.
Features
Repricer – The repricer automatically adjusts your product prices to boost sales, performance, and Buy Box wins.
Campaign Studio – Sellozo visualizes your entire ad strategy so you can optimize your campaigns better.
Expert Help – You can get personalized advice from Sellozo-approved PPC experts for an additional fee.
Standard PPC Features: These include day parting, automated bidding, keyword negation and harvesting, and bulk changes.
Pricing
$149/month: 0-10 SKUs.
$299/month: 11-1000 SKUs.
$399/month: 1001+ SKUs.
Conclusion
Given the many options available, choosing the right PPC solution can be challenging. That’s why we have put this comprehensive list of tools together.
And of course, if you want to learn more about AiHello, we’d love to chat!
