Scale Insights helps Amazon sellers save time by automating their PPC campaigns with advanced bid adjustments, bulk campaign creation, and detailed reporting.
But like any other software, Scale Insights has its downsides. This includes limited functionality, meaning sellers need to pay for multiple tools to handle inventory and other key business areas. Some reviews also say it has a steep learning curve and a less user-friendly interface than many Amazon PPC tools.
Luckily, there are plenty of other PPC automation tools you can use. Here are 12 Scale Insights alternatives to consider:
1. AiHello
AiHello is advanced AI-based automation software that offers Amazon sellers a complete campaign builder, keyword management tool, and dedicated account manager. It lets you skip the learning curve and grow your business faster.
Features
Complete Campaign Builder
AiHello offers multiple strategies that you can set up in one click.
Simply select a product, ACoS target, and budget. The tool does the rest, including keyword research, creating multiple campaigns at once, and optimizing your campaigns to the product and keyword level.
Actual AI Bid Automation
Out of all the PPC tools that claim to use AI, AiHello is one of the few that actually do. In the picture above, you’ll see the software making real-time bid adjustments and providing reasoning for each one.
Customizable Day Parting
The software automatically identifies your account’s peak and off-peak hours and adjusts your bids accordingly to make the most of your ad spend.
Keyword Management
AiHello users spend more money on high-performing keywords and less on poor performers because the software automatically negates bad search terms and harvests good ones from your search term reports.
Dedicated Account Manager
All subscriptions come with 24/7 email support and up to 8 hours of video calls monthly with a dedicated Amazon PPC expert.
Pricing
Pro: $175/month for up to $5k monthly ad spend
Hybrid: $1200/month for full account management and up to $10k monthly ad spend
Agency: $1000/month for up to 10 accounts and unlimited ad spend
Enterprise: Contact us for $200,000+ in monthly ad spend
2. Quartile
Quartile is a cross-channel PPC software solution that automates ads on Amazon, Google, Bing, Facebook, and Walmart. This makes it an excellent choice for businesses running ads on multiple platforms.
Features
AI and Rule-Based Bidding – Quartile combines AI automation with custom rules, giving you greater control over your ads.
Semi-Managed Service – You get an account manager for onboarding, setup, and ongoing support via phone or email.
Full-Funnel Advertising – With Quartile, you can automate your Google and Facebook ads to drive more traffic and sales.
Automatic Campaign Creation – Quartile can create thousands of single-keyword campaigns from your auto campaigns.
Goal-Related Settings – The software has pre-made settings like ‘product launch’ and ‘conservative’, making it easy to reach your goals even if you’re not tech-savvy.
Pricing
Quartile requires long-term contracts spanning up to a couple of years. Their pricing ranges between $895/month to $10,000/month depending on your ad spend, making it one of the most expensive options on the list.
3. Intentwise
Intentwise is a PPC platform ideal for medium-sized sellers. It uses rule-based and algorithmic automation and provides useful performance reports across multiple marketplaces.
Features
Competitor Insights – Intentwise compares your performance with market competitors, aiding business decisions and target setting.
Recommendations Engine – The software provides automated recommendations, such as transferring keywords and negating irrelevant search terms to enhance your advertising performance.
Advanced Rules and Algorithms – Intentwise offers both customizable rules and hands-off automation, so you can choose whichever suits your goals.
Performance Analysis – This feature helps you understand your performance metrics and business trajectory.
Pricing
Intentwise’s pricing starts at $500/month and increases based on how much you spend on ads.
4. Teikametrics
Teikametrics helps Amazon, Walmart, and Target sellers manage their PPC using AI-based bidding algorithms and market intelligence tools.
Features
Simplified Campaign Creator – Teikametrics generates keywords from your current campaign’s search term reports to set up new campaigns, aiding strategies like brand defense and competitor targeting.
Automated Harvesting and Negation – The software automates harvesting from auto to manual campaigns and negates non-converting search terms.
Automated ACoS Targets and Campaign Budgets – Using Teiakmetrics, you can adjust your ACoS targets and campaign budgets automatically for efficient spending.
Day Parting – This allows you to cut down on ACoS and boost your peak-time sales by focusing your ad spend on high-performing hours and days.
Smart Bidding – In addition to ACoS, Teikametrics also adjusts your bids based on factors like seasonality, inventory levels, and product price.
Pricing
Teikametrics’ pricing is based on a 3% commission on ad spend, which can be economical for small sellers but costly for larger ones.
5. Perpetua
Perpetua is a popular AI-based PPC automation software that merged with Sellics to provide advertising services for Amazon, Walmart, Instacart, and Target sellers.
