amazon dsp vs amazon sponsored ads ppc campaigns

Amazon sponsored ads vs DSP

One of the most fascinating (and intimidating) aspects about Amazon advertising is the variety of ad types available. Advertisers can take advantage of new ad placement alternatives such as Sponsored…

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Tokenization and it’s application

What is tokenization?Tokenization is the process of breaking down text into smaller units called tokens, which can be words, subwords, or individual characters. These tokens represent the smallest meaningful elements…

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